Assurall: Bad luck, 3

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Advertising Agency: Euro Rscg Brussels, Belgium
Creative Director: Daniel Van Vlasselaer
Creation: Heidi Van Damme, Sébastien Van Reet
Illustrator: Valérie Paul

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13 comments

ivan's picture
ivan

Soviet Union doesn't exist anymore.

Ivan Raszl, admin of AotW

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

and ironically - or rather sadly - this comes from the capital of EU. what's more sad, this possibly shows Europe's potential point of view on S.Ossetia conflict.

sorry for politics...

desailly's picture
desailly
470 pencils

You're quite right. I've no doubt that when the creative team sat down to do these tired, lazy, boring ads, the first thing they thought was "Hey, let's use this opportunity to speak for the people of Europe about the trouble brewing in South Ossetia. After all, Belgian advertising is the perfect medium for political statement."

Cretin.

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

first of all, i find getting into a conflict online under an ex-footballer's name, being quite pathetic and pathological.

second, it's not a political statement, it's mis-education in geography, history and politics that takes place in a certain context, - a time when Russia's government's isolated-minded imperialistic ambitions are being fed by European ignorance.

i don't know where you are, nor where you come from, but i live in Lithuania, you know, one'a those "Russian" countries, as well as Georgia...

they didn't create this ad to annoy me nor did i write my comment to annoy them, but i find such tendencies of ha-ha-ignorance quite disturbing, especially when it comes from Brussels, at a time like this.

i don't know what they thought, i only know what they did. do you think it's cool when Europeans think that USSR still exists, tough guy?

desailly's picture
desailly
470 pencils

"pathetic". "pathological". "mis-education".

You keep using tha' word. I do no' think it means wha' you think it means.

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

i'm pretty sure it means what it does.

if you want to talk about semantics that's fine, but i'm sure you wouldn't walk around in 'Ireland Is Part of England' t-shirt on the streets of Dublin.

advertising isn't a political statement, but it is a public statement. 'Hey, Soviet Union ('virtually') still exists' is wrong for many reasons.

if you differ, that's fine also.

by the way, "tired", "lazy" and "boring" are synonyms.

desailly's picture
desailly
470 pencils

So is "self-important wanker", but I'm not the sort of person to pointlessly whinge on about a controversy of my own making.

Slashweasel's picture
Slashweasel
104 pencils

Hey, if I ever get my time machine working and zap back to 1989, I'll consider Assurall travel insurance.

VPS's picture
VPS
23 pencils

...

It's unthinkable that this ad is using a powerfull and already impregnated symbol in people's head (red flag / soviet union)to vehiculate the message ? Most people don't even know the names or flags of the new contries of the former eastern bloc ...

Ho wait , but were in adsofthewolrd.com , let's just bash other and be a smug without having anything else to offer .

Slashweasel's picture
Slashweasel
104 pencils

Following that "logic", the next ads in the campaign could feature Siam, Prussia and the Confederate States of America.
It doesn't matter how "powerful" a former flag is, if the country has ceased to exist, it makes your client (and your agency) look like idiots.

Slashweasel's picture
Slashweasel
104 pencils

Either you came up with this ad or you have no clue what good advertising is.

Tripps's picture
Tripps

does anyone know the website for the agency that did this ad?

rogers's picture
rogers
45 pencils

I dont like it guys, sorry. I hate everything coming from Soviet Union.

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