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Assurall: Bad luck, 3
Bad luck never takes a holiday. But if the worst does happen, and your trip can't go ahead, cancellation insurance makes sure you can still change your plans or get your money back. Ask us for a personal quote on your next trip.
Advertising Agency: Euro Rscg Brussels, Belgium
Creative Director: Daniel Van Vlasselaer
Creation: Heidi Van Damme, Sébastien Van Reet
Illustrator: Valérie Paul
Comments
Soviet Union doesn't exist anymore.
and ironically - or rather sadly - this comes from the capital of EU. what's more sad, this possibly shows Europe's potential point of view on S.Ossetia conflict.
sorry for politics...
You're quite right. I've no doubt that when the creative team sat down to do these tired, lazy, boring ads, the first thing they thought was "Hey, let's use this opportunity to speak for the people of Europe about the trouble brewing in South Ossetia. After all, Belgian advertising is the perfect medium for political statement."
Cretin.
first of all, i find getting into a conflict online under an ex-footballer's name, being quite pathetic and pathological.
second, it's not a political statement, it's mis-education in geography, history and politics that takes place in a certain context, - a time when Russia's government's isolated-minded imperialistic ambitions are being fed by European ignorance.
i don't know where you are, nor where you come from, but i live in Lithuania, you know, one'a those "Russian" countries, as well as Georgia...
they didn't create this ad to annoy me nor did i write my comment to annoy them, but i find such tendencies of ha-ha-ignorance quite disturbing, especially when it comes from Brussels, at a time like this.
i don't know what they thought, i only know what they did. do you think it's cool when Europeans think that USSR still exists, tough guy?
"pathetic". "pathological". "mis-education".
You keep using tha' word. I do no' think it means wha' you think it means.
i'm pretty sure it means what it does.
if you want to talk about semantics that's fine, but i'm sure you wouldn't walk around in 'Ireland Is Part of England' t-shirt on the streets of Dublin.
advertising isn't a political statement, but it is a public statement. 'Hey, Soviet Union ('virtually') still exists' is wrong for many reasons.
if you differ, that's fine also.
by the way, "tired", "lazy" and "boring" are synonyms.
So is "self-important wanker", but I'm not the sort of person to pointlessly whinge on about a controversy of my own making.
Hey, if I ever get my time machine working and zap back to 1989, I'll consider Assurall travel insurance.
...
It's unthinkable that this ad is using a powerfull and already impregnated symbol in people's head (red flag / soviet union)to vehiculate the message ? Most people don't even know the names or flags of the new contries of the former eastern bloc ...
Ho wait , but were in adsofthewolrd.com , let's just bash other and be a smug without having anything else to offer .
Following that "logic", the next ads in the campaign could feature Siam, Prussia and the Confederate States of America.
It doesn't matter how "powerful" a former flag is, if the country has ceased to exist, it makes your client (and your agency) look like idiots.
Care for more funny excuses? They have chosen Sovjetunion because they wanted to give an example of trip cancellation. You can't travel to a non-existing coutry, can you? :) Peal all the layers of this ad and you will love it ;/
you can't order a trip to a non-existing country in the first place, can you? :)
may i suggest Czechoslo-fuck-ia?
At this agency, you can order ;) Isn't it amazing?
Nice example, so it is a campaignable idea!
Either you came up with this ad or you have no clue what good advertising is.
does anyone know the website for the agency that did this ad?
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