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Published/Aired: 
September 2010
Description: 

Without your support, her fight is already lost.

Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors: Florian Roussel, Olivier Gamblin
Copywriter: Guillaume Blanc
Photographer: Yann Forhan

Comments (16)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8135

This is brillant! You look at it - it's confusing, you feel retarded because you don't get it -> then you feel sorry for those with mental dementia and support them.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I suppose they wanted to make it look like TNT. I saw that in the title, only after I was puzzled with the image.

And even now it doesn't make much sense to me ;p

F.Abboud's picture
F.Abboud
Activity Score 218

This is the problem here! Thanks to the title we got the idea but what will be the situation if I am just flipping a newspaper in Paris, will the Ad comes with a title!

Hibon's picture
Hibon
Activity Score 3736

Without your support, this idea is lost.

Simple ideas are the best !

Guest's picture
Guest

I see it more wide a little, with the stove forgotten on and she also forgot there was light. but clearly kind of fuzzy concept.

Cheerriiee's picture
Cheerriiee
Activity Score 952

i like it, very sutil tho.

Guest's picture
Guest

Brilliant!!! Simply brilliant. It's not hard to understand when you realise what the advert is for.

Guest's picture
Guest
Billoughsby's picture
Billoughsby
Activity Score 5144

I've seen this whole campaign before, but I can't recall where.

BA-DOOM CHA!!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I've seen this whole comment before, but I can't recall where.

Billoughsby's picture
Billoughsby
Activity Score 5144

...and you were going to add the BA-DOOM CHA coda, but you forgot to.

BA-DOOM CHA!!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

too subtle some may say. but i like it

Phil Lestino's picture
Phil Lestino
Activity Score 1684

with candles that size the birthday cake must be enourmous!

andyStock's picture
andyStock
Activity Score 666

How is she holding that many candles??? Her hand isn't even gripped around the ones at the bottom of the bunch. Poor idea, poor campaign.

Guest's picture
Guest

Obviously you didn't see the string holding the candles together...

fotdot's picture
fotdot
Activity Score 673

A bit disturbing.

Dzsoi's picture
Dzsoi
Activity Score 8135

This is brillant! You look at it - it's confusing, you feel retarded because you don't get it -> then you feel sorry for those with mental dementia and support them.

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