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Published/Aired: 
April 2009
Description: 

Print advertisment created by Saatchi & Saatchi, France for Association France Alzheimer, within the category: Public Interest, NGO.

In France, one million people can't get hold of their memories.

Advertising Agency: Saatchi & Saatchi Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Marc Thirouin
Retoucher: Panit Pundarik

Comments (4)

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Highest Rated

everartz's picture
everartz
Activity Score 7615

the headline seems that its giving a mere fact only, without directing the viewers to some solution or advice which makes it a bit incomplete for me, there should be something to associate with it. anyway its just an "ok" campaign, not so good.

| everartz |

Guest's picture
Guest

what the hell is in the frame? corrugated metal? weak campaign for an EASY EASY assignment

everartz's picture
everartz
Activity Score 7615

the headline seems that its giving a mere fact only, without directing the viewers to some solution or advice which makes it a bit incomplete for me, there should be something to associate with it. anyway its just an "ok" campaign, not so good.

| everartz |

Guest's picture
Guest

They missed all the executional possibilities here by light years.

Guest's picture
Guest

I REALLY HATE that they did the same campaign 2x (once in 2007). http://adsoftheworld.com/media/print/france_alzheimer_locked_up_memori...
Hey Saatchi&Saatchi - Try doing a new campaign for your client? Maybe?

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