Association de défence contre le tabac: Girl

sadly, quite insipid.
tobacco is a dependence -> a dependence forces to slavery -> sexual abuse.
way too easy but I still find it funny.

Besides for the sexual connotations which may be irrelevant . It still works.

honestly, the sexual connotations in my opinion are stronger than actually the message being transmitted, which is bad.

I think its a strong and in your face approach... it does have a powerful message wrapped in a visual that's quite relevant.

why slave?
girls love to blow my dick;)

Ok, this is just bad. You do realize that, right? Right??

'hey, we know there are 17383 anti-smoking print campaigns, but we found a new one: smoking is like sucking the dick of the tabacco industry! that's gonna show them'
if advertising is a little bit more to you then creative wanking, (lets say about solving a problem f.e.) please stop that print crap alltogether for anti-smoking.

nice work

actually i thought the ad was having a completely different message and target audience when i saw teh thumbnail. now when i saw it was for alll smokers, then the idea is so so. but if you make the targt audience young corporate recruits who chain smoke along with their bosses to be in their good books, then this is a gr8 idea, copy would be some thing like "smoking to please your boss is as good as sucking"

It's a french campaign created by Publicis which make controversal discussions by the bloggers. I don't think that the targer understant clearly the message.

this is very clear, everyone can understand it and it was thought to be controversial. well done

Okay, so you're going show the same idea 3 times, why not mix up the poses a bit?

Ok...when I first saw this pic in the preview, I didn't see cigarette dependency.

Terrible ads!

I don´t know... bad association between slavery, sex and cigarrette, i guess.

This ad is not doing a great job to the ad industry in France. The idea is good for a agency book but not for the cause.

The sexual connotation "blows" away the message. I don´t know if it really works, smokers will reject it on the first sight.

making the ad nasty doesn't make it brillant all the time... what if the smoker enjoys being dominated?

Let me tell you! This is too sexy to help the cause.

FRENCH KISS, MAYBE...

brillant. I'd buy that.

another French shit.

where is the efficiency?
what kind of social campaign is a one who doesnt care of efficiency?

Whoa ho, the old adage is true: sex sells. Now I want fellatio AND a cigarette.

:-) A very strong and straightforward message. Well...truth sucks, doesn't it?

I have to agree with xcreativity, the sexual connotation overrides the intended message, which dilutes it tremendously...

Lol.. you're saying blowing is bad, not smoking...

BLOW JOB AD!!!!!!!!

Strong sexual message, weak strategy and so so execution. Although makes me feel dirty looking at the ad which is how i'd feel if i smoked so perhaps it does work.....Just not for the right target.

if he pissed on her face that would feel nasty and dominating,
people love oral sex, and it's not abuse unless those are underaged teens.

I think the analogy between smoking and oral sex is forced and stupid. Surely there will be a lot of fuss about these ads, but they won't make any difference to any smoker.

Awful.

don't think it does anything for the cause.

the intended or unintended sexual connotation is too overpowering and thus makes the idea weak... not working for me

blow job or smoking? men enjoy women who blows great but not women whose breath stinks

Smoking is like s*cking the dick of tobacco companies. It is an analogy and one of the thing compaired here is a sexual action. If the sexual connotation is kind of overriding the compaired thing (smoking), this means they were successful at dramatising it, weren't they?

As I said previously, only actual smokers complain about this, mostly people around here are not being objective about the message.

I found the message impressive, original and superb.
A good AD is not about graphics, is about the idea, and this have a good one.

The oral fixation undertone of both smoking and oral sex
has nothing to do with the perversion of forced oral slavery
warped is as warped does.

Ouch.... It's very very very bad.
It's what they don't have credits ?

WTF with this ad!!!????

you love this or hate this, you WONT FORGET this

well it is for sure one of those ads not to be forgotten. but to relate it with polishing the nob is a bit of a stretch... But i see what they are trying to communicate smoking makes you a slave to BIG Tobacco companies.. The art of smoking (sucking to enhale) is, in fact similar to oral sex performed on a man.. But kids as young as 12 and 13 can become hooked on cigg addiction. Doesn't look good to show a kid in this position. So could be executed with out showing such a graphic depiction.

The concept is not wrong. But I don't like the visual...

French are always creative and know how to show off without any shame. I like the creative freedom of the artist, but there are an alternatives to cigarette available these days. There is a company that makes an electronic cigarettes that deliver nicotine without tar, carbon or other cancer causing chemicals. I stopped smoking about 3 month ago using this electronic cigarette, and are highly recommending to anyone who just can't quit. Check them out at http://www.epuffer.com

Cheers,

John