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Association de défence contre le tabac: Boy, 1

Association de défence contre le tabac: Boy, 1
Your rating: None Average: 3.9 (74 votes)

Smoking is being a slave to tobacco

Advertising Agency: BDDP & Fils, France

41 Comments

Anov Communication's picture 44 pencils

Making a huge problem in France ... TV ad is much better !

xcreativity's picture 2384 pencils
3

seriously, not a fan of all of the poster ads. I'll be waiting for the tv ads.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

CrackerJackWorks's picture 5760 pencils
1

where's the half star button?

sirvan's picture 28132 pencils

F that. I want some negative stars.

+++

"I love some things, and don't love some other things."

John van de Vorstenbosch's picture 216 pencils
1

God this is bad.. on so many levels and in so many ways...

Lol@CrackerJackMedia!

copycomoelcopi's picture 832 pencils

when i saw the thumbnail, i thought it was a priest!
am i crazy?

Anov Communication's picture 44 pencils

look up the TV SPOT right here (in french no time yet to translate it): http://www.youtube.com/watch?v=-IiIwzc833s
message is : "Ladys and gentlemen, we are in a tuff position and that's why we are in here : we have more than 60 tonnes of toxic poison (like acethone, calmium and amoniac) and we really need to hide it from the earth ground, do you have any good ideas ? Why not to send it in a recycling circle ... NO NO NO too expensive, Why not to Digg a hole like last time and hide it with ground ... NO NO NO we will have some problems with ecologist in less than 24 hours ... Don't you have a more efficient idea ?
And if we make people throw it ? Like if we make us throw a little bit every day, they won't find any clue ... using marketing to makes youngs think it's cool and rebel ... And How will it looks ? I think I have a really good picture in my mind ... blablabla"

lucdesaulniers's picture 1165 pencils

its not throw it but eat it (smoke it). And they will be buying it, no cost to us.

cyril effman's picture 24 pencils
1

I hate

CreativeNinja's picture 102 pencils
1

Asqueroso. Esclavos sexuales del tabaco?. No viene al caso. Totalmente Desagradable.

silvi's picture 4174 pencils

Too many models to say the same thing.

bad astronaut's picture 550 pencils

It's stupid...but I like it!

Brain-Art's picture 1113 pencils

No

satrianee's picture 3782 pencils
1

I can imagine how the art director would like a black leather collar around that neck.... Otherwise he/she wouldn't ask for those looks

lamoscacojonera's picture 162 pencils
2

The French Kiss, as explained by the French...

quokkies's picture 153 pencils
3

Sickness ideas. I think the girl look better.

CreativeGOD's picture 54 pencils

GAY BLOW JOB AD!!!!!!

Roger Keynes's picture 3998 pencils
8

How many of you have told your friends how appalling this ad series is?
When you get an idea that polarises people like this... it's a good idea.

Will Think for Salary

fineartsgenious's picture 12 pencils

it looks like blow job ad.

Audrius Kubrik's picture 818 pencils
10

I think it's to the point. Maybe you don't want to think about the habit from this angle and it gets under your skin (which it should) but for me - they absolutely nailed it:

When you're young you think smoking makes you look cool, but in reality you're just a slave of the 'guys upstairs' in big tobacco companies.

I think it works.

And that's an opinion of a quitter.

Roger Keynes's picture 3998 pencils

I hadn't thought of that angle, AK.
That's brilliant. Add two stars!

Will Think for Salary

satrianee's picture 3782 pencils

So blowjob is totally a bad thing eh?

Dzsoi's picture 4987 pencils

Not if you are sucking the dick you really want to... Do you want to suck the dick of a stranger, of an arrogant millionaire who makes his money by killing you slowly? Naughty girl!

shadow's picture 485 pencils

What we have here is an immoral and a perversive ad and it must be condemned.....and don't talk nonsense about millionaires.
you will do same if you ever become one. What do people care if you fellate 24/7 in the privacy of your room. This is simply wrong for an ad.

Dzsoi's picture 4987 pencils

Nope, sir, I don't want to get rich in the tobacco industry. Maybe I am an conscientious idiot, but I have to live with that.

satrianee's picture 3782 pencils

only individual choose what to (or whom to) suck... Smoking is a bad habbit, thats ok.. but this visuals points the "abuse" and there is no similarities between an abuse and bad habbit individual decides him/herself...

shadow's picture 485 pencils

fellation is good for couples or even partners -- YES
It is the highest form of expression of love or extreme likeness -- YES
It is every man's wish whether they openly admit it or not -- YES
does it have homosexual dimensions -- Maybe
can you force somebody into fellation -- highly impossible, she/he may bite your penis
So how does it relate to smoking -- no relation, smoking involves only one person
Do people who smoke feel like slaves -- NO, they feel great
does the ad work -- NO, the approach is wrong

Dzsoi's picture 4987 pencils

Can't force somebody to suck your dick cause (s)he may bite your penis? I am sorry, you are living in a fairytale I am afraid.
And the ad says: you are not forced to suck their dick but you are doing it and you don't even admit it to yourself. That sucks.

shadow's picture 485 pencils

My friend, let me tell you something about life that you will not find in any book. Noboby can 'plant' something into you, if you don't have the 'fertile ground' for it...or the interest for it. Those who claim they were forced into doing something bad are not telling the truth and that's because they fear condemnation from society. Nobody becomes say a thief, an alcoholic, a whore or a homosexual just by sheer influence. Think of this like a piece of magnet passed over pieces of straws and nails. You attract your own kind.

Dzsoi's picture 4987 pencils

Nature and nurture are both important, you are right. So even if you are trying to show up strong and independent saying: it was your free will, your decision to smoke, your core nature determined you to smoke, no influence included... that is self-delusion.
But the born tendency or the importance of that tendency is not a crucial issue in this ad, it doesn't say those companies planted subliminally the habit of smoking in you. All it says: there is no excuse for what you are doing, you are pathetic, you are an attendant of those companies. It says nothing really about WHY you're such a dumb sucker, or how you've got there. The fact is you are there.

shadow's picture 485 pencils

And you are there because you want to be there, hence you are not a slave.
All I'm saying is that 70% caused by your pleasure-loving nature and lack of discipline 30% by external influence, so the ad must address the issue from the roots.

Dzsoi's picture 4987 pencils

Now I get your main point. Still I think this ad is valid as long as smokers are not willing to see that 30% of slaveness. This is called cognitive dissonance in social psychology.

shadow's picture 485 pencils

Well, I don't know much about Social Psychology. I never really fit in institutions. I feel more comfortable writing poems.

bobby666's picture 1227 pencils

sorry guys once again... really sorry

Dzsoi's picture 4987 pencils

I am with Audrius, playing on self-respect is not a bad route at all.

CreativeGOD's picture 54 pencils

To AK, if an ad needs an lenghthy explaination to be understood by the masses, then the ad is a FAIL.

Davirus's picture 44 pencils

I found the concept easy to understand, it didn`t took more than 3 seconds to get the message.
Some ads are focused to only people who can understand the message, a 8 years old kid hardly will get the message, but Im almost sure YOU did get the message as well other users around here.

Personally I think the only ones who are complaining about this are actually people WHO smokes already.

I find it superb, discreet and with very nice quality.

Sven Gali's picture 845 pencils

The oral fixation undertone of both smoking and oral sex
has nothing to do with the perversion of forced oral slavery

Ed Rapport's picture 661 pencils

I just think this is a little to graphic. And to tie it in with child sexual abuse.. a whole different public problem and concern, is not really a great execution. It shows youth in a demeaning way.., the concept needs to be re-thinked entirely.. you can't force anyone to smoke a stog but oral sex can be forced..

Guest's picture

concept is so easy to understand. i think we all forget couple of things. 1) how gullible and naive teens really are sometimes. and as marketers aren't we always trying to market to them first? why? because they are the ones buying into the "image" easiest and fastest. 2) is any one surprised any more that big corporations are not looking out for our best interest? well, in case you don't know let me enlighten you people. we r all getting screwed almost each time we make a purchase, but it is what it is =) that being said, kudos to the ad. and the rest of you lighten up. it's just an ad. and if it offends you so much- you apparently have got issues you might want to address with a professional. also try to get out of this biz.

Guest's picture

it's just saying that smoking is GAY

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