look up the TV SPOT right here (in french no time yet to translate it): http://www.youtube.com/watch?v=-IiIwzc833s
message is : "Ladys and gentlemen, we are in a tuff position and that's why we are in here : we have more than 60 tonnes of toxic poison (like acethone, calmium and amoniac) and we really need to hide it from the earth ground, do you have any good ideas ? Why not to send it in a recycling circle ... NO NO NO too expensive, Why not to Digg a hole like last time and hide it with ground ... NO NO NO we will have some problems with ecologist in less than 24 hours ... Don't you have a more efficient idea ?
And if we make people throw it ? Like if we make us throw a little bit every day, they won't find any clue ... using marketing to makes youngs think it's cool and rebel ... And How will it looks ? I think I have a really good picture in my mind ... blablabla"
I think it's to the point. Maybe you don't want to think about the habit from this angle and it gets under your skin (which it should) but for me - they absolutely nailed it:
When you're young you think smoking makes you look cool, but in reality you're just a slave of the 'guys upstairs' in big tobacco companies.
Not if you are sucking the dick you really want to... Do you want to suck the dick of a stranger, of an arrogant millionaire who makes his money by killing you slowly? Naughty girl!
What we have here is an immoral and a perversive ad and it must be condemned.....and don't talk nonsense about millionaires.
you will do same if you ever become one. What do people care if you fellate 24/7 in the privacy of your room. This is simply wrong for an ad.
only individual choose what to (or whom to) suck... Smoking is a bad habbit, thats ok.. but this visuals points the "abuse" and there is no similarities between an abuse and bad habbit individual decides him/herself...
fellation is good for couples or even partners -- YES
It is the highest form of expression of love or extreme likeness -- YES
It is every man's wish whether they openly admit it or not -- YES
does it have homosexual dimensions -- Maybe
can you force somebody into fellation -- highly impossible, she/he may bite your penis
So how does it relate to smoking -- no relation, smoking involves only one person
Do people who smoke feel like slaves -- NO, they feel great
does the ad work -- NO, the approach is wrong
Can't force somebody to suck your dick cause (s)he may bite your penis? I am sorry, you are living in a fairytale I am afraid.
And the ad says: you are not forced to suck their dick but you are doing it and you don't even admit it to yourself. That sucks.
My friend, let me tell you something about life that you will not find in any book. Noboby can 'plant' something into you, if you don't have the 'fertile ground' for it...or the interest for it. Those who claim they were forced into doing something bad are not telling the truth and that's because they fear condemnation from society. Nobody becomes say a thief, an alcoholic, a whore or a homosexual just by sheer influence. Think of this like a piece of magnet passed over pieces of straws and nails. You attract your own kind.
Nature and nurture are both important, you are right. So even if you are trying to show up strong and independent saying: it was your free will, your decision to smoke, your core nature determined you to smoke, no influence included... that is self-delusion.
But the born tendency or the importance of that tendency is not a crucial issue in this ad, it doesn't say those companies planted subliminally the habit of smoking in you. All it says: there is no excuse for what you are doing, you are pathetic, you are an attendant of those companies. It says nothing really about WHY you're such a dumb sucker, or how you've got there. The fact is you are there.
And you are there because you want to be there, hence you are not a slave.
All I'm saying is that 70% caused by your pleasure-loving nature and lack of discipline 30% by external influence, so the ad must address the issue from the roots.
Now I get your main point. Still I think this ad is valid as long as smokers are not willing to see that 30% of slaveness. This is called cognitive dissonance in social psychology.
I found the concept easy to understand, it didn`t took more than 3 seconds to get the message.
Some ads are focused to only people who can understand the message, a 8 years old kid hardly will get the message, but Im almost sure YOU did get the message as well other users around here.
Personally I think the only ones who are complaining about this are actually people WHO smokes already.
I find it superb, discreet and with very nice quality.
I just think this is a little to graphic. And to tie it in with child sexual abuse.. a whole different public problem and concern, is not really a great execution. It shows youth in a demeaning way.., the concept needs to be re-thinked entirely.. you can't force anyone to smoke a stog but oral sex can be forced..
concept is so easy to understand. i think we all forget couple of things. 1) how gullible and naive teens really are sometimes. and as marketers aren't we always trying to market to them first? why? because they are the ones buying into the "image" easiest and fastest. 2) is any one surprised any more that big corporations are not looking out for our best interest? well, in case you don't know let me enlighten you people. we r all getting screwed almost each time we make a purchase, but it is what it is =) that being said, kudos to the ad. and the rest of you lighten up. it's just an ad. and if it offends you so much- you apparently have got issues you might want to address with a professional. also try to get out of this biz.
41 Comments
Making a huge problem in France ... TV ad is much better !
seriously, not a fan of all of the poster ads. I'll be waiting for the tv ads.
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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where's the half star button?
F that. I want some negative stars.
+++
"I love some things, and don't love some other things."
God this is bad.. on so many levels and in so many ways...
Lol@CrackerJackMedia!
when i saw the thumbnail, i thought it was a priest!
am i crazy?
look up the TV SPOT right here (in french no time yet to translate it): http://www.youtube.com/watch?v=-IiIwzc833s
message is : "Ladys and gentlemen, we are in a tuff position and that's why we are in here : we have more than 60 tonnes of toxic poison (like acethone, calmium and amoniac) and we really need to hide it from the earth ground, do you have any good ideas ? Why not to send it in a recycling circle ... NO NO NO too expensive, Why not to Digg a hole like last time and hide it with ground ... NO NO NO we will have some problems with ecologist in less than 24 hours ... Don't you have a more efficient idea ?
And if we make people throw it ? Like if we make us throw a little bit every day, they won't find any clue ... using marketing to makes youngs think it's cool and rebel ... And How will it looks ? I think I have a really good picture in my mind ... blablabla"
its not throw it but eat it (smoke it). And they will be buying it, no cost to us.
I hate
Asqueroso. Esclavos sexuales del tabaco?. No viene al caso. Totalmente Desagradable.
Too many models to say the same thing.
It's stupid...but I like it!
No
I can imagine how the art director would like a black leather collar around that neck.... Otherwise he/she wouldn't ask for those looks
The French Kiss, as explained by the French...
Sickness ideas. I think the girl look better.
GAY BLOW JOB AD!!!!!!
How many of you have told your friends how appalling this ad series is?
When you get an idea that polarises people like this... it's a good idea.
Will Think for Salary
it looks like blow job ad.
I think it's to the point. Maybe you don't want to think about the habit from this angle and it gets under your skin (which it should) but for me - they absolutely nailed it:
When you're young you think smoking makes you look cool, but in reality you're just a slave of the 'guys upstairs' in big tobacco companies.
I think it works.
And that's an opinion of a quitter.
I hadn't thought of that angle, AK.
That's brilliant. Add two stars!
Will Think for Salary
So blowjob is totally a bad thing eh?
Not if you are sucking the dick you really want to... Do you want to suck the dick of a stranger, of an arrogant millionaire who makes his money by killing you slowly? Naughty girl!
What we have here is an immoral and a perversive ad and it must be condemned.....and don't talk nonsense about millionaires.
you will do same if you ever become one. What do people care if you fellate 24/7 in the privacy of your room. This is simply wrong for an ad.
Nope, sir, I don't want to get rich in the tobacco industry. Maybe I am an conscientious idiot, but I have to live with that.
only individual choose what to (or whom to) suck... Smoking is a bad habbit, thats ok.. but this visuals points the "abuse" and there is no similarities between an abuse and bad habbit individual decides him/herself...
fellation is good for couples or even partners -- YES
It is the highest form of expression of love or extreme likeness -- YES
It is every man's wish whether they openly admit it or not -- YES
does it have homosexual dimensions -- Maybe
can you force somebody into fellation -- highly impossible, she/he may bite your penis
So how does it relate to smoking -- no relation, smoking involves only one person
Do people who smoke feel like slaves -- NO, they feel great
does the ad work -- NO, the approach is wrong
Can't force somebody to suck your dick cause (s)he may bite your penis? I am sorry, you are living in a fairytale I am afraid.
And the ad says: you are not forced to suck their dick but you are doing it and you don't even admit it to yourself. That sucks.
My friend, let me tell you something about life that you will not find in any book. Noboby can 'plant' something into you, if you don't have the 'fertile ground' for it...or the interest for it. Those who claim they were forced into doing something bad are not telling the truth and that's because they fear condemnation from society. Nobody becomes say a thief, an alcoholic, a whore or a homosexual just by sheer influence. Think of this like a piece of magnet passed over pieces of straws and nails. You attract your own kind.
Nature and nurture are both important, you are right. So even if you are trying to show up strong and independent saying: it was your free will, your decision to smoke, your core nature determined you to smoke, no influence included... that is self-delusion.
But the born tendency or the importance of that tendency is not a crucial issue in this ad, it doesn't say those companies planted subliminally the habit of smoking in you. All it says: there is no excuse for what you are doing, you are pathetic, you are an attendant of those companies. It says nothing really about WHY you're such a dumb sucker, or how you've got there. The fact is you are there.
And you are there because you want to be there, hence you are not a slave.
All I'm saying is that 70% caused by your pleasure-loving nature and lack of discipline 30% by external influence, so the ad must address the issue from the roots.
Now I get your main point. Still I think this ad is valid as long as smokers are not willing to see that 30% of slaveness. This is called cognitive dissonance in social psychology.
Well, I don't know much about Social Psychology. I never really fit in institutions. I feel more comfortable writing poems.
sorry guys once again... really sorry
I am with Audrius, playing on self-respect is not a bad route at all.
To AK, if an ad needs an lenghthy explaination to be understood by the masses, then the ad is a FAIL.
I found the concept easy to understand, it didn`t took more than 3 seconds to get the message.
Some ads are focused to only people who can understand the message, a 8 years old kid hardly will get the message, but Im almost sure YOU did get the message as well other users around here.
Personally I think the only ones who are complaining about this are actually people WHO smokes already.
I find it superb, discreet and with very nice quality.
[ ❤ ] www.davirus.mx
The oral fixation undertone of both smoking and oral sex
has nothing to do with the perversion of forced oral slavery
I just think this is a little to graphic. And to tie it in with child sexual abuse.. a whole different public problem and concern, is not really a great execution. It shows youth in a demeaning way.., the concept needs to be re-thinked entirely.. you can't force anyone to smoke a stog but oral sex can be forced..
concept is so easy to understand. i think we all forget couple of things. 1) how gullible and naive teens really are sometimes. and as marketers aren't we always trying to market to them first? why? because they are the ones buying into the "image" easiest and fastest. 2) is any one surprised any more that big corporations are not looking out for our best interest? well, in case you don't know let me enlighten you people. we r all getting screwed almost each time we make a purchase, but it is what it is =) that being said, kudos to the ad. and the rest of you lighten up. it's just an ad. and if it offends you so much- you apparently have got issues you might want to address with a professional. also try to get out of this biz.
it's just saying that smoking is GAY