Association against poverty in Belgium: Coat

People who have less than 777 euros a month can't afford to follow the latest fashion trends. And in our society people are often excluded because off their appearance. The Flemish Network of associations for the poor is doing everything possible to raise the minimum w age. Visit for more information.

Advertising Agency: VVL BBDO, Belgium
Creative Directors: Jan Baert, Jan Dejonghe
Art Director: Henry Verstraete
Copywriter: Sam De Win
Typographer: Christophe Malotaux
Published: December 2007

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everartz's picture
7603 pencils

not good...

| Everartz |

Belgian's picture
12 pencils

Really good, keep on the good work VVL

ivan's picture

It's amazing that ppl are struggling to live on EURO 777. In Hungary you can live well on that money. :)

Ivan Raszl, admin of AotW

thirty6chambers's picture
1464 pencils

what?! who cares about being on the forefront of fashion trends if you're really poor? Is a moderately priced t-shirt going to ostracize you from society if it's not an expensive designer brand or something?

cp's picture
354 pencils

PU*SY from afar

enigma's picture
77 pencils


butwhatdoiknow's picture
36 pencils

trying to raise the minimum wage is good,
but for the sake of keeping trendy?

juliangray's picture
987 pencils

i know.. its a terrible message.

we will race minimun wage so you can enjoy the power of the red tags!

Tincho's picture
1093 pencils

Strange ad, strange message.

monicamexico's picture
830 pencils

Boring. And there's no call to action - it's simply chest-beating for the mentioned company.

elmikel's picture
1147 pencils

completely wrong message

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