Associated Ready Mixed Concrete: Mousepad

No self-respecting man goes home reeking of mousepad and toner cartridge.
Now hiring concrete truck drivers. We need you. Mankind needs you.

Advertising Agency: O'Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen, Andrea Caillier
Published: December 2007

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5 comments

Bundy Agency's picture
Bundy Agency
597 pencils

solid copy
art doesn't complete the story

Have Heart's picture
Have Heart
922 pencils

Lovely campaign.

J.Zdaniuk's picture
J.Zdaniuk
74 pencils

I love it, makes me almost proud to be an American.

mikelite's picture
mikelite
1031 pencils

weak, boring headline. I'm sick of this manly-man bullshit.

http://mikelightman.com/blog

cush's picture
cush
30 pencils

I like this line and the 'choo choo' line. But everything else, especially the art direction, fails for me.

Another thing, I may be wrong, but aren't these ads a tad too pretty and clever for truck drivers?

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