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Published/Aired: 
March 2016
Description: 

Alcohol is Stronger than You Think.

Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Director: Marcelo Melo
Copywriter: Nuno Leal
Photographer: Krypton Photo (Fred Van Zeller)

Comments (16)

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Highest Rated

jacsi's picture
jacsi
Activity Score 8

very nice! i agree, fresh idea

Guest's picture
Guest

Cool visual, fresh idea (haven't seen it before). Good work!

AmigoInvisible's picture
AmigoInvisible
Activity Score 195

Very nice idea, very nice execution. I am not 100% sure about "alcohol is stronger than you think" because people are already aware of the fact that it can lead to pretty serious consequences. It does tie in with the visual perfectly, but I just wish there was a more seamless, complementary line instead of the one right now.

Otherwise, awesome work!

Guest's picture
Guest

Likeda lot.. have't seen anything like this before!

Awsome work!

Notorious's picture
Notorious
Activity Score 666

I like it

outsmart me, if you can

Hibon's picture
Hibon
Activity Score 3736

New fresh idea... nice work & execution.

Simple ideas are the best !

Hibon's picture
Hibon
Activity Score 3736

Something similar to this... (less fresh after all)

http://adsoftheworld.com/media/print/tvereza_drunk_driving_kills_1?siz...

Simple ideas are the best !

Guest's picture
Guest

yu: not a cool visual because it too exaggerate on the car not the man in side and if this thing is a billboard it kill. why it kill because the alcohol in here did not seen as a alcohol but rather as a cup with a red liquid

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Really nice work, very effective.

Guest's picture
Guest

Great Work! Keep it up

Guest's picture
Guest

Award winning thought!

Camel.lin's picture
Camel.lin
Activity Score 50

I REALLY LIKE THE IDEA!

Mantufayo's picture
Mantufayo
Activity Score 580

Nice concept, nice copy, visuals could be better.
Drivers face is exaggerated and unnecessary, too big glass of wine.
I would zoom the impact area.

hari.'s picture
hari.
Activity Score 375

nice concept

Guest's picture
Guest

side mirrors has to be turned to front.. becouse of the impact

priyanthavij's picture
priyanthavij
Activity Score 66

Fresh Idea.

jacsi's picture
jacsi
Activity Score 8

very nice! i agree, fresh idea

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