Associacao Paulista de Medicina: GPS, Presidium

Drinking and driving is like killing and dying.
And APM campaign against drink-driving.
APM

Advertising Agency: LP, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Illustrator / Photographer: PICT Estudio
Published: May 2013

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2 comments

eins-eins-null's picture
eins-eins-null
867 pencils

the headline doesn't fit this one at all. not that i'd like her otherwise.
but still, a slightly different (and better) idea than all the other drink-drive-ads. displaying personal consequences like jail will probably have the best outcome.

printlover's picture
printlover
558 pencils

uglly

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