Associação da Luta Contra o Cancer (ALCC): Storm
Nobody's immune to breast cancer.
When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.
Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael
Published: December 2011
3 comments
strong
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Nice angle.
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It's an interesting idea that may work better if it came across as more superhero focused and less "Let's get show some tightly cropped shots of breasts. Hive Five!" focused.