Associação da Luta Contra o Cancer (ALCC): Cockroach

More than 80% of lumps are benign. Do not be afraid. Do a breast self-exam.

Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Director: Victor Holanda
Copywriter: Cauby Tavares
Photographer: Estúdio Paredes
Published: December 2010

15 comments

kleenex's picture
kleenex
29948 pencils

HUH!?!?!?!?

Insects/bugs and breast exams??????!?!?!??!!

jackblack's picture
jackblack
2262 pencils

So you shouldn't be afraid of roaches in breasts.

abake's picture
abake
1266 pencils

I think the idea is that bugs/spiders are scary to women, but women shouldn't be scared of touching their breasts for a "self-exam".
The breasts are nice, but the message is a bit convoluted...

Glut's picture
Glut
3947 pencils

mix of many things that not one goes with the message

chapelier's picture
chapelier
154 pencils

I'm sorry, that is disgusting. Speaking from a girl's point of view, that does NOT make me want to do a self-exam.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

elnietodeNicho's picture
elnietodeNicho
360 pencils

The idea here is nipples.

luispiter's picture
luispiter
2756 pencils

nice... i love the topples.. jajaja

almondtruffle's picture
almondtruffle
14 pencils

I think using shock tactics in the campaign may make the target audience more scared. I personally prefer this other campaign which drives home the issue on a lighter note.

http://adsoftheworld.com/media/print/breast_cancer_foundation_spot

copycopycopy's picture
copycopycopy
148 pencils

If the concept was what abake said it was, then the art din't do it any justice. But love them anyway for obvious reasons :-)

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

oh!!

Himanshu Prabhakar

Billoughsby's picture
Billoughsby
5091 pencils

Photoshop exists. Didn't we already know that?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Master Jack's picture
Master Jack
64 pencils

Yuk!

Login.'s picture
Login.
73 pencils

i disagree. I like the concept.

MindDigger's picture
MindDigger
91 pencils

-hey what should we do for this one?
-fk dunno...
-...
-what about boobies?
-... ok boobies.

last minute gettaway

could say something like "do what half the planet dreams about. make a self exam" :P

too bad we cant do this kind of ad up north, so many possibilities..

daloprete's picture
daloprete
50 pencils

dont like the idea, but nice bubs...

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