Associação da Luta Contra o Cancer (ALCC): Cat

Nobody's immune to breast cancer.
When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.

Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael
Published: December 2011

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3 comments

Hadrons's picture
Hadrons
5743 pencils

Love this campaign - the idea & the execution.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

morse's picture
morse
15495 pencils

This is the best execution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JLL's picture
JLL
257 pencils

Very nice. good idea!

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