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Associação Salvador: Wine

Associação Salvador: Wine
Your rating: None Average: 8 (28 votes)

Alcohol is Stronger than You Think.

Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Director: Marcelo Melo
Copywriter: Nuno Leal
Photographer: Krypton Photo (Fred Van Zeller)
Published: March, 2009

16 Comments

Guest's picture
7

Cool visual, fresh idea (haven't seen it before). Good work!

AmigoInvisible's picture 195 pencils

Very nice idea, very nice execution. I am not 100% sure about "alcohol is stronger than you think" because people are already aware of the fact that it can lead to pretty serious consequences. It does tie in with the visual perfectly, but I just wish there was a more seamless, complementary line instead of the one right now.

Otherwise, awesome work!

Guest's picture

Likeda lot.. have't seen anything like this before!

Awsome work!

Notorious's picture 628 pencils
10

I like it

outsmart me, if you can

Hibon's picture 3612 pencils
6

New fresh idea... nice work & execution.

Simple ideas are the best !

Hibon's picture 3612 pencils
6

Something similar to this... (less fresh after all)

http://adsoftheworld.com/media/print/tvereza_drunk_driving_kills_1?siz...

Simple ideas are the best !

Guest's picture

yu: not a cool visual because it too exaggerate on the car not the man in side and if this thing is a billboard it kill. why it kill because the alcohol in here did not seen as a alcohol but rather as a cup with a red liquid

Blair Semenoff's picture 661 pencils

Really nice work, very effective.

Guest's picture

Great Work! Keep it up

Guest's picture

Award winning thought!

Camel.lin's picture 50 pencils

I REALLY LIKE THE IDEA!

Mantufayo's picture 562 pencils

Nice concept, nice copy, visuals could be better.
Drivers face is exaggerated and unnecessary, too big glass of wine.
I would zoom the impact area.

hari.'s picture 375 pencils
7

nice concept

Thats Some Bad Hat, Harry

Guest's picture

side mirrors has to be turned to front.. becouse of the impact

priyanthavij's picture 66 pencils

Fresh Idea.

jacsi's picture 8 pencils

very nice! i agree, fresh idea

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