Alcohol is Stronger than You Think.
Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Director: Marcelo Melo
Copywriter: Nuno Leal
Photographer: Krypton Photo (Fred Van Zeller)
Published: March, 2009
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16 Comments
Cool visual, fresh idea (haven't seen it before). Good work!
Very nice idea, very nice execution. I am not 100% sure about "alcohol is stronger than you think" because people are already aware of the fact that it can lead to pretty serious consequences. It does tie in with the visual perfectly, but I just wish there was a more seamless, complementary line instead of the one right now.
Otherwise, awesome work!
Likeda lot.. have't seen anything like this before!
Awsome work!
I like it
outsmart me, if you can
New fresh idea... nice work & execution.
Simple ideas are the best !
Something similar to this... (less fresh after all)
http://adsoftheworld.com/media/print/tvereza_drunk_driving_kills_1?siz...
Simple ideas are the best !
yu: not a cool visual because it too exaggerate on the car not the man in side and if this thing is a billboard it kill. why it kill because the alcohol in here did not seen as a alcohol but rather as a cup with a red liquid
Really nice work, very effective.
http://www.truactionflix.com
Great Work! Keep it up
Award winning thought!
I REALLY LIKE THE IDEA!
Nice concept, nice copy, visuals could be better.
Drivers face is exaggerated and unnecessary, too big glass of wine.
I would zoom the impact area.
nice concept
Thats Some Bad Hat, Harry
side mirrors has to be turned to front.. becouse of the impact
Fresh Idea.
very nice! i agree, fresh idea