Alcohol is Stronger than You Think.
Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Director: Marcelo Melo
Copywriter: Nuno Leal
Photographer: Krypton Photo (Fred Van Zeller)
Published: March, 2009
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24 Comments
this one is great better then the next one as well i have problem with alcohol glass its sad or not really clear ..
i love the idea but bad execution - so unreal- car doesn't jump unless it hits something really big while being sooo fast - and usually drunk people don't drive fast, rather they drive recklessly.
outsmart me, if you can
You're an idiot.
You can do anything with advertising, so why not play with the unreal?
Idiot.
yeap, you´re an idiot
But without jumping there is no idea...
Oh yeah?
Strong idea ...i like this work.
Simple ideas are the best !
!! congrats!
Wow what shit the Ad world keeps coming up with.......what next, "Drugs are hard to leave behind" (shows someone handcuffed to a stash).
I tell yeh these pieces of shit maybe expensive but you can't polish a turd....well you can but it's still a turd!!!! XD
Jesus, you're a bitter guest, lets see what you've got in you're book that's worth putting up here.
Otherwise, sod off, not saying these are great but there is no need for ur abuse
It's only advertising, nobody died.
gr8 idea
Creativity is a natural extension of our enthusiasm
gud 6/10
radical
k. great concept i like it.it keeps u guessin till u read d copy.
sue
Thumbs up! Great work guys!
This idea is... Stronger than You Think.
Nice work!!!
Amazing campaign.
Believe in Jesus - http://cargocollective.com/augustojesus
This whole series is genuinely clever. Very nicely done.
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http://indigestible.nightwares.com/
i'm agree with adamelijah...to show something unreal will make your ad more outstanding
Love this series. Delivery the message in a unusual and powerful way.
And for those who argue that a car don't jump like this when hitting a glass, read the tagline.
the same problem with side mirrors
It's good and I like it... the whole series for that matter.
que sera sera
good idea & good art
Fresh idea, system wrk cud hve bin better.
Strong image, great way of comunicating this problem whit such simplicity.
Todos somos ignorantes, pero no todos ignoramos lo mismo.