The Wright Brothers flight that inaugurated aviation in 1903 lasted only 59 seconds. Very little compared to the 6 years it took them to have the plane ready. Some things haven’t changed; flights are still shorter than the wait.
A simple idea can change the World. Aspirin - 110 years.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Excecutive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Directors: Florencia Font, Hernan Damilano
Copywriters: Ezequiel Saul, Hernan Damilano
Photographer: Matias Posti
Published: April 2010