Aspirin: Pain
Advertising School: Sectionpub, Mons, Belgium
Art Director / Copywriter: Quentin Watelet
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30 Comments
strange,,,.....
i like
School stuff.
Nice catch
I agree.
Great school stuff!!
great one!
Okay. It took a few seconds to realize you were just re-arranging the letters to form the headline -- and were I just a casual viewer looking at this in a magazine, I wouldnt have bothered. The concept is there, but the execution is too dense and over-styled.
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No, I am not a media buyer.
inat
Thanks, I did'nt make out the anagram.
inat
Shouldn't you change your name to God of Advertising?
I think that we all would love to see your amazing work so that we can praise you like you rightfully deserve.
inat
I agree. But goodness grace be a little too wary of showering praises. I have my doubts that SM is too conceited.
Vanity comes before a fall. Let it not happen.
inat
No.
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www.correa.carbonmade.com
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www.cargocollective.com/renancorrea
it's true that it might take time for some to figure out the idea and that most won't be bothered.
but, having figured it out, I quite dig it. and plus, that makes me feel smart. who doesn't like ads that make viewers feel good about themselves?
http://japanismo.wordpress.com/
This ad is very, very good...but obly for his copywriter.
For me, as a reader, make me think: "ok, they figured out that their letter could be this phrase...ok."
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www.correa.carbonmade.com
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www.cargocollective.com/renancorrea
i don't think that this anagram is interesting enough for this to work. also, drawing the lines to solve it feels like its hand feeding the audience too much. maybe it's needed, but they might appreciate a chance to figure it out. also, for some reason i want to say 'tidy up your head' instead of the current line, but that has the connotation that the consumer is dirty minded. this is good thinking, but you're not there yet. i'd keep the tag, but try to get away from anagrams for a while and maybe something will hit you.
Ok my resolve here would be to apply it to the connection you've made to avoid the contrived factor; have a waiter offering a tray up to an unhappy seated customer where the aspirin powder forms the lines as well as letters. I'm afraid to say that that will still leave you with not much more than a competent piece. My guess is you spent too much time trying to get into the space of cryptic twists. Look at insights, then stylize your art direction to re-inforce the thought:)
D. Droga.
What the *#%! did you just say?
www.storytellerscreative.com
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He said he's an idiot no-talent hack ass-clown.
Wow.
This is just too forced and honestly not very pleasing to the eye. Shame on you Mr. Art Director for adding drop shadows to strokes. That's a no no.
www.storytellerscreative.com
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superb!!!
good work dear. Applause to copywriter
Interesante, aunque no hace falta ser tan cutre pegando las letras. Y con el papel tan amarillo da un aire bastante sucio que no le conviene en nada al producto.
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better quicktime...
great work. It's definitely NOT usual school thing.
clap clap.
http://www.mixcloud.com/miko1aj/
Yes, I can feel the pain.
not one comment on the poor type choice for "tidy your head up"? Khaki should be thrown into the ocean with comic sans. this ad is just grunge for the sake of grunge, i dont get the connection other than the art director drawing lines for me, its too forced.
clever
good idea, I saw it immediately. Nice one!
Its nice
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school stuff,,,,,,.................!bt nice arrange