Aspirin: Jackhammer

Aspirin effervescent. Just add water.

Advertising Agency: BBDO Mexico
Creative Directors: Antonio Cosío, Sindo Ingelmo
Art Director: Bárbara Hernández Viesca
Copywriter: Rafael Huicochea
Photographer: Raúl González
Other additional credits: Marco Pozos, Render Zero
Published: June 2008

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26 comments

2556 pencils

kalpesh78Thursday, February 12, 2009 - 06:00

Good Idea. Crap Photoshop.

ideas....30 minutes nahi toh free.

GuestThursday, February 12, 2009 - 07:19

shiiiiiit

1479 pencils

Conceptual-eyesThursday, February 12, 2009 - 07:32

terrible

GuestThursday, February 12, 2009 - 07:41

I really liked it. Strange...The headache desappear with a great wave!

www.vamosfalarmal.com.br

2764 pencils

theancThursday, February 12, 2009 - 08:19

This is very cool. Needed a better execution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

http://www.augustocorreia.com.br

GuestThursday, February 12, 2009 - 08:39

Had a similar idea almost a year back. but it was for Caterpillar boots. the wave approaching and a man standing coolley. the line said "This man will stay on his feet".

didn't do it .... but its nice to see someone else do it... even if it is for Asprin.

Kinda creepy though!!

5525 pencils

capywriterWednesday, February 25, 2009 - 06:34

I'm sorry, but your idea and this one are totally different! Not the same insight at all, just the use of a big wave doesn't make your idea the same.
Rather creepy that you think it does.

Btw, this idea is way better.

GuestThursday, February 12, 2009 - 09:01

I agree. The concept is good, the photo illustration looks like they did it in a photoshop 101 class.

Matt McKee
http://www.mckeephotography.com

995 pencils

marcel7Thursday, February 12, 2009 - 09:07

Poor.

GuestThursday, February 12, 2009 - 09:15

horrible

GuestThursday, February 12, 2009 - 09:16

Copia de un comercial argentino de 1982

GuestThursday, February 12, 2009 - 09:59

seu comentário é cópia de vários que tenho visto por aqui também...

Manda umas paradas suas que são mais massa aê! =D

2 pencils

wilaThursday, March 26, 2009 - 11:55

Si aún recuerdas la publicidad del 82... eso me dice todo de ti. Focus on bright ideas, not old or done.

GuestThursday, February 12, 2009 - 10:06

Ta buena la idea loco, lástima el arte. El comercial del 82 ni idea

GuestThursday, February 12, 2009 - 12:05

Another jackhammer idea? ANOTHER JACKHAMMER IDEA?????

And why does it look so blatantly fake???

Oh, it IS a fake ad!

Get a clue muchachos!!!

GuestThursday, February 12, 2009 - 19:20

Complete with fake creatives!

GuestThursday, February 12, 2009 - 19:22

complete with fake creatives!

3924 pencils

Disco MunkyWednesday, February 25, 2009 - 08:30

And fake comments.....guests

"stay low, move fast"

Doin' it for the points

GuestThursday, February 12, 2009 - 15:37

makes no sense.

GuestFriday, February 13, 2009 - 03:46

it does if you have one

451 pencils

gblFriday, February 13, 2009 - 03:13

BBDO's photoshop?

GuestFriday, February 13, 2009 - 03:36

is this a phoshop forum?

GuestFriday, February 13, 2009 - 03:47

good nice idea

3924 pencils

Disco MunkyFriday, February 13, 2009 - 09:05

Nice concept, but the visual lets it down.

I know you have to show a wave washing away the source of the headache, but at first glance I thought "That dude is about to get fucked". You don't see him as the source of the problem until you see the logo, then you switch perspective to "get" the ad.

Re-work the visuals and this is a solid campaign.

"stay low, move fast"

Doin' it for the points

GuestTuesday, February 17, 2009 - 04:42

영어다

GuestFriday, May 8, 2009 - 21:04

LA IDEA ES MUY BUENA, LA EJECUCION ESTA HORRIBLE.

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