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Aspirin: Jackhammer

Aspirin: Jackhammer
Your rating: None Average: 5.2 (30 votes)

Aspirin effervescent. Just add water.

Advertising Agency: BBDO Mexico
Creative Directors: Antonio Cosío, Sindo Ingelmo
Art Director: Bárbara Hernández Viesca
Copywriter: Rafael Huicochea
Photographer: Raúl González
Other additional credits: Marco Pozos, Render Zero
Published: June 2008

26 Comments

kalpesh78's picture 2096 pencils

Good Idea. Crap Photoshop.

ideas....30 minutes nahi toh free.

Guest's picture

shiiiiiit

Conceptual-eyes's picture 1481 pencils

terrible

Guest's picture

I really liked it. Strange...The headache desappear with a great wave!

www.vamosfalarmal.com.br

theanc's picture 2697 pencils

This is very cool. Needed a better execution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture

Had a similar idea almost a year back. but it was for Caterpillar boots. the wave approaching and a man standing coolley. the line said "This man will stay on his feet".

didn't do it .... but its nice to see someone else do it... even if it is for Asprin.

Kinda creepy though!!

capywriter's picture 5526 pencils

I'm sorry, but your idea and this one are totally different! Not the same insight at all, just the use of a big wave doesn't make your idea the same.
Rather creepy that you think it does.

Btw, this idea is way better.

Guest's picture
3

I agree. The concept is good, the photo illustration looks like they did it in a photoshop 101 class.

Matt McKee
http://www.mckeephotography.com

marcel7's picture 942 pencils

Poor.

Guest's picture

horrible

Guest's picture

Copia de un comercial argentino de 1982

Guest's picture

seu comentário é cópia de vários que tenho visto por aqui também...

Manda umas paradas suas que são mais massa aê! =D

wila's picture 2 pencils

Si aún recuerdas la publicidad del 82... eso me dice todo de ti. Focus on bright ideas, not old or done.

Guest's picture

Ta buena la idea loco, lástima el arte. El comercial del 82 ni idea

Guest's picture

Another jackhammer idea? ANOTHER JACKHAMMER IDEA?????

And why does it look so blatantly fake???

Oh, it IS a fake ad!

Get a clue muchachos!!!

Guest's picture

Complete with fake creatives!

Guest's picture

complete with fake creatives!

Disco Munky's picture 3934 pencils

And fake comments.....guests

"stay low, move fast"

Doin' it for the points

Guest's picture

makes no sense.

Guest's picture

it does if you have one

gbl's picture 431 pencils

BBDO's photoshop?

Guest's picture

is this a phoshop forum?

Guest's picture

good nice idea

Disco Munky's picture 3934 pencils

Nice concept, but the visual lets it down.

I know you have to show a wave washing away the source of the headache, but at first glance I thought "That dude is about to get fucked". You don't see him as the source of the problem until you see the logo, then you switch perspective to "get" the ad.

Re-work the visuals and this is a solid campaign.

"stay low, move fast"

Doin' it for the points

Guest's picture

영어다

Guest's picture

LA IDEA ES MUY BUENA, LA EJECUCION ESTA HORRIBLE.

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