Aspirin: Jackhammer

Aspirin effervescent. Just add water.

Advertising Agency: BBDO Mexico
Creative Directors: Antonio Cosío, Sindo Ingelmo
Art Director: Bárbara Hernández Viesca
Copywriter: Rafael Huicochea
Photographer: Raúl González
Other additional credits: Marco Pozos, Render Zero
Published: June 2008

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26 comments

kalpesh78's picture
kalpesh78
2580 pencils

Good Idea. Crap Photoshop.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

shiiiiiit

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

terrible

Guest's picture
Guest

I really liked it. Strange...The headache desappear with a great wave!

www.vamosfalarmal.com.br

theanc's picture
theanc
2778 pencils

This is very cool. Needed a better execution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

Had a similar idea almost a year back. but it was for Caterpillar boots. the wave approaching and a man standing coolley. the line said "This man will stay on his feet".

didn't do it .... but its nice to see someone else do it... even if it is for Asprin.

Kinda creepy though!!

capywriter's picture
capywriter
5511 pencils

I'm sorry, but your idea and this one are totally different! Not the same insight at all, just the use of a big wave doesn't make your idea the same.
Rather creepy that you think it does.

Btw, this idea is way better.

Guest's picture
Guest

I agree. The concept is good, the photo illustration looks like they did it in a photoshop 101 class.

Matt McKee
http://www.mckeephotography.com

marcel7's picture
marcel7
996 pencils

Poor.

Guest's picture
Guest

horrible

Guest's picture
Guest

Copia de un comercial argentino de 1982

Guest's picture
Guest

seu comentário é cópia de vários que tenho visto por aqui também...

Manda umas paradas suas que são mais massa aê! =D

wila's picture
wila
2 pencils

Si aún recuerdas la publicidad del 82... eso me dice todo de ti. Focus on bright ideas, not old or done.

Guest's picture
Guest

Ta buena la idea loco, lástima el arte. El comercial del 82 ni idea

Guest's picture
Guest

Another jackhammer idea? ANOTHER JACKHAMMER IDEA?????

And why does it look so blatantly fake???

Oh, it IS a fake ad!

Get a clue muchachos!!!

Guest's picture
Guest

Complete with fake creatives!

Guest's picture
Guest

complete with fake creatives!

Disco Munky's picture
Disco Munky
3900 pencils

And fake comments.....guests

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

makes no sense.

Guest's picture
Guest

it does if you have one

gbl's picture
gbl
451 pencils

BBDO's photoshop?

Guest's picture
Guest

is this a phoshop forum?

Guest's picture
Guest

good nice idea

Disco Munky's picture
Disco Munky
3900 pencils

Nice concept, but the visual lets it down.

I know you have to show a wave washing away the source of the headache, but at first glance I thought "That dude is about to get fucked". You don't see him as the source of the problem until you see the logo, then you switch perspective to "get" the ad.

Re-work the visuals and this is a solid campaign.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

영어다

Guest's picture
Guest

LA IDEA ES MUY BUENA, LA EJECUCION ESTA HORRIBLE.

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