Aspirin: Hammer

Split the headache.

Advertising Agency: Impact BBDO Cairo, Egypt
Art Director / Photographer: Marco Maurice
Copywriter: Hussam Mourou
Published: January 2008

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18 comments

second_creator's picture
second_creator
754 pencils

MY KID CAN THINK DAT TOO....

copywriter

sumsum's picture
sumsum
615 pencils

this is the worst photoshop ad i´ve seen so far.

Wordnerd's picture
Wordnerd
6662 pencils

oh no!

tsui tsui's picture
tsui tsui
24 pencils

Oh, yes, split the team and hammer it.

rourke's picture
rourke
49 pencils

very good idea

sumsum's picture
sumsum
615 pencils

you are kidding

NatalieM's picture
NatalieM
1687 pencils

Ah. Now I'm getting it.

chavezonico's picture
chavezonico
22 pencils

Supongo que esto es un boceto de un mal aviso

fersvax's picture
fersvax
1237 pencils

This sucks!

FER.

MJ05's picture
MJ05
88 pencils

photoshop for dummies!

MJ

sonucoues2002's picture
sonucoues2002
804 pencils

i like the idea but need to work more on photoshop

shrrr's picture
shrrr
69 pencils

mabe that it needs more work art direction wise, but i really like the idea :)

advertainer's picture
advertainer
4 pencils

So if you use da pill you end up with two small headaches instead of one???...'Split' could be misunderstood in that way...

abdessamado's picture
abdessamado
2 pencils

photoshop 2.0 ! :)

Guest's picture
Guest

inspiring, um wait, not really

Guest's picture
Guest

Guys first of all this is a medicine ad...no need to tell you that with or without this ad you still will buy aspirin for headache. It doesn't have to be awesome or brilliant. But what do I know :)

Guest's picture
Guest

Great idea, and need no more photoshop tricks, I like its simplicity.
Michael Habib - Advantage

Sherif Hany's picture
Sherif Hany
92 pencils

Good Job...i think the idea was gained from a focus group done may be...by describing the headache like a hammer in head or the gun..
good one...

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