Aspirin: Fire truck

Advertising Agency: almapBBDO, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Renato Simões, Bruno Prosperi
Art Director: Andre Gola
Copywriter: Pernil
Director of Client Services: Gustavo Burnier
Account Director: Juliana Janot Vilhena Nascimento
Account Supervisor: Fabio Akimura
Account Executive: Malu de Godoi Netto
Illustrator: Adelmo

7 comments

damnson's picture
damnson
9268 pencils

Hahaha cool.

An axe murderer of ads.

deangah's picture
deangah
77 pencils

Nice work but I don't get it

kleenex's picture
kleenex
34155 pencils

nice art.

TimTix's picture
TimTix
78 pencils

@deangah: It's easy. Cafeine Aspirin rescues you while normal Aspirin gives you a headache like a huge traffic jam :p

PamYad's picture
PamYad

I think it always works better if the intended message is conveyed in the simplest manner. Thats not hapening here.

Marcao's picture
Marcao
2682 pencils

I think it's really simple. For those on their daily commute, it's a headache with the jam. When it comes to navigating through the jam AND saving lives, it becomes even more of a headache, necessitating a stronger dose of medicine.

Wordsmith91's picture
Wordsmith91
106 pencils

Talk about not giving away everything to your viewer. This is amazing.

Dreamer. Realist. Critic.

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