The General Theory of Relativity of 1915 changed the way we view the universe overnight. However, it took Einstein 10 years to perfect it, something like 3650 days and 3650 nights.
A simple idea can change the World. Aspirin - 110 years.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Excecutive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Directors: Florencia Font, Hernan Damilano
Copywriters: Ezequiel Saul, Hernan Damilano
Photographer: Matias Posti
Published: April 2010