Aspirin: Baird

The phrase “there’s nothing on tv” is even older than television itself. The physicist John Logie Baird repeated it thousands of times until finally, in 1926, after four years of work; he could see something on the screen.
A simple idea can change the World. Aspirin - 110 years.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Excecutive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Directors: Florencia Font, Hernan Damilano
Copywriters: Ezequiel Saul, Hernan Damilano
Photographer: Matias Posti
Published: April 2010