Asonor: Baywatch

Give back his dreams
Anti-snoring Asonor

Advertising Agency: Grey, Paris, France
Creative Directors: Andrea Stillacci, Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: David Prior
Retoucher: Rob Frew

33 comments

Billoughsby's picture
Billoughsby
5095 pencils

Sigh.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
3045 pencils

Only one star? What's wrong with this ad, I think it's quite funny.

Billoughsby's picture
Billoughsby
5095 pencils

If you want, Lee, I'll change my vote to a 10. But only this once.

Cheers

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
3045 pencils

Thanks Bill, you're a real pal!

Billoughsby's picture
Billoughsby
5095 pencils

JSYK: I did change my vote. But I couldn't edit my reply.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

So when you snore, you can't dream??

Guest's picture
Guest

dont be stupid,
the partner don`t sleep.
of course who snore sleep.
fool

atb2005's picture
atb2005
13567 pencils

Let me correct, grammatically, what you just said. "Don't be stupid. It's the spouse who can't sleep. Of course, the snoring person can sleep. Fool". I never said that those who snore can't sleep. lol

Guest's picture
Guest

you are quite a retard right?

atb2005's picture
atb2005
13567 pencils

Not bigger than you.

andyStock's picture
andyStock
666 pencils

If you bothered to look at the advert atb2005, it is the woman who is actually the snorer - you can see she is wearing thing on her nose. Also, it is the woman giving the man back his dreams, as he would not have previously been able to sleep due to her snoring.

I personally think that this is a brilliant advert.

atb2005's picture
atb2005
13567 pencils

You are right! Thanks :) In the Chippendale ad, however, the man is not wearing a strip on his nose... He should be (to mimic the Baywatch ad).

Guest's picture
Guest

If you bothered to look at the advert dan_1985 - you can see that the product is a spray, not the thing on her nose. I'm slightly confused by the message of the ad, but even moreso by why you seem so angry.

Guest's picture
Guest

Who is snorig?
Man or woman?
It' not clear.

Guest's picture
Guest

...but why there is a Nose-Tape on her nose, when the product is a nose-Spray?

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

weird ad

Life is a joke. Laugh.

Guest's picture
Guest

Brilliant!!!

silvi's picture
silvi
4172 pencils

a little confused message

UnicornRancher01's picture
UnicornRancher01
12 pencils

Yes Dan. But it's a spray. Not a strip.

abake's picture
abake
1272 pencils

Frankly, I don't get it... very confusing ad. Love the photography though.

UnicornRancher01's picture
UnicornRancher01
12 pencils

He can't sleep because she's snoring and keeping him awake. By using Asonor, the woman stops snoring/keeping the guy awake. Now he can dream of Baywatch lifeguards again. Long way around the barn for such an obvious benefit? Maybe.

Guest's picture
Guest

Great ad, love the idea, good work.

Guest's picture
Guest

Shes not so happy to see the guy :) poor girl!

Hibon's picture
Hibon
3736 pencils

Poor girl i feel sorry for her ... concerning this agency in Paris, creatives are all Italiens ?????

Simple ideas are the best !

atb2005's picture
atb2005
13567 pencils

Thanks for pointing out that everyone involved with this campaign is... Italian! I didn't pay attention to the credits. That's very odd, given the fact that the agency is Grey, PARIS.

Guest's picture
Guest

great lightning. This ad is funny and it works with people.

I read you guys sometimes and you seem to take advertising very seriously, it's not science, it's advertising, as long as the quality and the communication work, nobody really care about your personnal super-extra-crunchy vision, hang out with friends and leave your computer alone for one night.

All the best!

Guest's picture
Guest

you will get a goooood award for this! Great creativity, great copy, awesome art direction, and a really cleaver way to show the benefit!
Congrats!!!!

Migzter13's picture
Migzter13
973 pencils

The moment I saw the floater, the buxom babe and that orange bathing suit..
the baywatch theme song suddenly played in my head. LOL

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture
Anonymous Author
1541 pencils

Aside from the metaphysical discussion on who snores and who does not (Do we really snore? Do we really exist? Are your dreams as profound as your waking life is banal?), it's a great advertisement for an anti-snoring product.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Dzsoi's picture
Dzsoi
6440 pencils

I thought it was obvious - he has been woken up so she must be the snorer (is there such a word?). It's a funny presentation of giving back his sleep -> dreams.

kubasagan's picture
kubasagan
113 pencils

good1

senior interactive copy @ K2

Roger Keynes's picture
Roger Keynes
5498 pencils

Beauty!

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

:-)

Log in or register to post comments