Give back his dreams
Anti-snoring Asonor
Advertising Agency: Grey, Paris, France
Creative Directors: Andrea Stillacci, Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: David Prior
Retoucher: Rob Frew
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33 Comments
Sigh.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Only one star? What's wrong with this ad, I think it's quite funny.
If you want, Lee, I'll change my vote to a 10. But only this once.
Cheers
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Thanks Bill, you're a real pal!
JSYK: I did change my vote. But I couldn't edit my reply.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
So when you snore, you can't dream??
dont be stupid,
the partner don`t sleep.
of course who snore sleep.
fool
Let me correct, grammatically, what you just said. "Don't be stupid. It's the spouse who can't sleep. Of course, the snoring person can sleep. Fool". I never said that those who snore can't sleep. lol
you are quite a retard right?
Not bigger than you.
If you bothered to look at the advert atb2005, it is the woman who is actually the snorer - you can see she is wearing thing on her nose. Also, it is the woman giving the man back his dreams, as he would not have previously been able to sleep due to her snoring.
I personally think that this is a brilliant advert.
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You are right! Thanks :) In the Chippendale ad, however, the man is not wearing a strip on his nose... He should be (to mimic the Baywatch ad).
If you bothered to look at the advert dan_1985 - you can see that the product is a spray, not the thing on her nose. I'm slightly confused by the message of the ad, but even moreso by why you seem so angry.
Who is snorig?
Man or woman?
It' not clear.
...but why there is a Nose-Tape on her nose, when the product is a nose-Spray?
weird ad
Life is a joke. Laugh.
Brilliant!!!
a little confused message
Yes Dan. But it's a spray. Not a strip.
Frankly, I don't get it... very confusing ad. Love the photography though.
He can't sleep because she's snoring and keeping him awake. By using Asonor, the woman stops snoring/keeping the guy awake. Now he can dream of Baywatch lifeguards again. Long way around the barn for such an obvious benefit? Maybe.
Great ad, love the idea, good work.
Shes not so happy to see the guy :) poor girl!
Poor girl i feel sorry for her ... concerning this agency in Paris, creatives are all Italiens ?????
Simple ideas are the best !
Thanks for pointing out that everyone involved with this campaign is... Italian! I didn't pay attention to the credits. That's very odd, given the fact that the agency is Grey, PARIS.
great lightning. This ad is funny and it works with people.
I read you guys sometimes and you seem to take advertising very seriously, it's not science, it's advertising, as long as the quality and the communication work, nobody really care about your personnal super-extra-crunchy vision, hang out with friends and leave your computer alone for one night.
All the best!
you will get a goooood award for this! Great creativity, great copy, awesome art direction, and a really cleaver way to show the benefit!
Congrats!!!!
The moment I saw the floater, the buxom babe and that orange bathing suit..
the baywatch theme song suddenly played in my head. LOL
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Aside from the metaphysical discussion on who snores and who does not (Do we really snore? Do we really exist? Are your dreams as profound as your waking life is banal?), it's a great advertisement for an anti-snoring product.
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I thought it was obvious - he has been woken up so she must be the snorer (is there such a word?). It's a funny presentation of giving back his sleep -> dreams.
good1
copy, Y&R Poland
Beauty!
Will Think for Salary
:-)