Asociación Salvadoreña de Agencias de Publicidad: Popeye
In order to grow strong.
Advertising Agency: Publicidad Comercial, San Salvador, El Salvador
Creative Director / Art Director / Copywriter / Illustrator: Estivens Romero
Published: October 2009
Comments
whats product?
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
The ad promotes knowledge and education, hence the books.
The copy needs to make a connection with the visual here. In my opinion, "To grow strong" isn't adding anything to the message. Just get rid of it or change it. The can of "Spinach" in the corner is also confusing the message. It would be more clear if there were a green book in the corner or in his hand and his muscle was a normal looking Popeye muscle. Even then, not sure if it's that great. Cartoon characters and tattoos in the ad business are a lot like working with kids and animals in the acting business. You would do well just to avoid it.
Excellent...i got it from the 1st time...bravo...excellent :)
thanks!
the visual is very nice and i agree that the copy should have something about reading.
| Everartz |
no resources, but good idea.
If reading makes u stronger like Spinach to Popeye, the spinach can should have the Association's name on it instead of the headline, which could've been placed near the books' muscle.
All in all, good approach
24/7 Instant Human Translation:
http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84
because there´s no copyright on popey, this character is done to death in advertising...
because there´s no copyright on popey, this character is done to death in advertising...
I think it´s ok
Vos no sabes nada de anuncios, criticas todo, no haces nada y además te parece que esta mal anuncio está bien.
Alguien lo tenia que decir!!!!
I agree with dsklan: no copyright, easy and overused in so many messages, its use is ridiculous.
I haven't seen many popeye references in advertising at all. Despite that, this one seems to be saying there is strength in education/knowledge, but maybe not? bottom line, unclear.
I will never understand why advertising needs to be so obtuse. this is the product, this is what its for, this is what it can do for you. the end.
Buen trabajo Stivens
¡Gracias!
ESTA PIEZA MERECIA MAS, SALUDOS STIVY
¡Hey gracias Jorge!
BUENA ESTIVI YO SABIA Q ALGO TENIAS POR SEGURO!!!!!!!!! SOS JODIDO!!!!