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Neurons

Agency: 
Published/Aired: 
March 2007
Description: 

Left is rational. Right is emotional. Left, right, left, right, left, right is balance.
Running is in our DNA.
Asics. Sound mind, sound body.

Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum

Comments (17)

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Highest Rated

BBBellz's picture
BBBellz
Activity Score 2

This ad is awesome. I am a runner and study neuroscience. However, this ad shows an incorrect depiction of a neuron. The front axon that is under the axon the runner is on splits. Axons do not split. But its still an awesome ad. Thats all

MindDrift's picture
MindDrift
Activity Score 1170

who else likes this ad? Brazil Rocks!

Fractal Rene's picture
Fractal Rene
Activity Score 65

I like the text on this one.

ivan's picture
ivan

I like anything with a scientific image in it.

lsadunb's picture
lsadunb
Activity Score 571

Good copy, much better than the other one.

Joe76's picture
Joe76
Activity Score 772

Absolutly agreed

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

yes the copy here is much much better.
and still i would take the runner away.

Guiracz's picture
Guiracz
Activity Score 46

Very good! Duca ;)

mrtalented's picture
mrtalented
Activity Score 2171

i like the photo. but the copy is too long. only "Left is rational. Right is emotional. Left, right, left, right, left, right." works. no need to mention DNA and show DNA strips. so the product shot can be placed right after the headline ends. cheers!

fotdot's picture
fotdot
Activity Score 673

In this campaign, the art direction supersedes the copy in strength. Although I'm not a runner, I can still relate to the concept here. Using DNA is a great way in.

ivan's picture
ivan

By the way the picture shows brain cells, not DNA.

Atilla's picture
Atilla
Activity Score 14

who knows ??

Minimum's picture
Minimum
Activity Score 1490

Ivan...apparantly

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

kbahey's picture
kbahey

Actually, it is neurons (nerve cells) that are in this ads.
--
2bits.com Drupal web development and consulting.

jungleraven's picture
jungleraven
Activity Score 291

kool. likd th copy n th art direction too. 8/10

jorge21's picture
jorge21
Activity Score 307

Asuuuuuuuu!! lo unico que puedo decir es que esta chevere la grafica pero la idea esta copiada!!!!!!! con la de nike!!! que les paso amigos !!

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Well ... the copy is nice.

BBBellz's picture
BBBellz
Activity Score 2

This ad is awesome. I am a runner and study neuroscience. However, this ad shows an incorrect depiction of a neuron. The front axon that is under the axon the runner is on splits. Axons do not split. But its still an awesome ad. Thats all

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