Asics: Neurons

Left is rational. Right is emotional. Left, right, left, right, left, right is balance.
Running is in our DNA.
Asics. Sound mind, sound body.

Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum


MindDrift's picture
1148 pencils

who else likes this ad? Brazil Rocks!

Fractal Rene's picture
Fractal Rene
65 pencils

I like the text on this one.

ivan's picture

I like anything with a scientific image in it.

Ivan Raszl, admin of AotW

lsadunb's picture
575 pencils

Good copy, much better than the other one.

Joe76's picture
772 pencils

Absolutly agreed's picture
1021 pencils

yes the copy here is much much better.
and still i would take the runner away.

Guiracz's picture
46 pencils

Very good! Duca ;)

mrtalented's picture
2173 pencils

i like the photo. but the copy is too long. only "Left is rational. Right is emotional. Left, right, left, right, left, right." works. no need to mention DNA and show DNA strips. so the product shot can be placed right after the headline ends. cheers!

fotdot's picture
673 pencils

In this campaign, the art direction supersedes the copy in strength. Although I'm not a runner, I can still relate to the concept here. Using DNA is a great way in.

ivan's picture

By the way the picture shows brain cells, not DNA.

Ivan Raszl, admin of AotW

Atilla's picture
14 pencils

who knows ??

Minimum's picture
1496 pencils


...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

kbahey's picture

Actually, it is neurons (nerve cells) that are in this ads.
-- Drupal web development and consulting.

jungleraven's picture
291 pencils

kool. likd th copy n th art direction too. 8/10

jorge21's picture
309 pencils

Asuuuuuuuu!! lo unico que puedo decir es que esta chevere la grafica pero la idea esta copiada!!!!!!! con la de nike!!! que les paso amigos !!

Corona Raymaker's picture
Corona Raymaker
549 pencils

Well ... the copy is nice.

BBBellz's picture
2 pencils

This ad is awesome. I am a runner and study neuroscience. However, this ad shows an incorrect depiction of a neuron. The front axon that is under the axon the runner is on splits. Axons do not split. But its still an awesome ad. Thats all

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