Asics: Neurons
Left is rational. Right is emotional. Left, right, left, right, left, right is balance.
Running is in our DNA.
Asics. Sound mind, sound body.
Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum
17 comments
who else likes this ad? Brazil Rocks!
I like the text on this one.
I like anything with a scientific image in it.
Ivan Raszl, admin of AotW
Good copy, much better than the other one.
Absolutly agreed
yes the copy here is much much better.
and still i would take the runner away.
Very good! Duca ;)
i like the photo. but the copy is too long. only "Left is rational. Right is emotional. Left, right, left, right, left, right." works. no need to mention DNA and show DNA strips. so the product shot can be placed right after the headline ends. cheers!
In this campaign, the art direction supersedes the copy in strength. Although I'm not a runner, I can still relate to the concept here. Using DNA is a great way in.
By the way the picture shows brain cells, not DNA.
Ivan Raszl, admin of AotW
who knows ??
Ivan...apparantly
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Actually, it is neurons (nerve cells) that are in this ads.
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kool. likd th copy n th art direction too. 8/10
Asuuuuuuuu!! lo unico que puedo decir es que esta chevere la grafica pero la idea esta copiada!!!!!!! con la de nike!!! que les paso amigos !!
Well ... the copy is nice.
This ad is awesome. I am a runner and study neuroscience. However, this ad shows an incorrect depiction of a neuron. The front axon that is under the axon the runner is on splits. Axons do not split. But its still an awesome ad. Thats all