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Asics: Blood vessels
Run, because Darwin was right about evolution, and Newton, about gravity.
Running is in our DNA.
Asics. Sound mind, sound body.
Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum
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Whatever. It's so lackluster I can't even muster the energy to dislike it. I'm painfully apathetic.
Nobody's going to bitch about the comma's?? hmm I'll wait then
I would, but it seems to me that, lately, every ad has a copy error. I'm almost immune to it.
Maybe typos are hip, we are just out of the circle.
What's with the commas?
it is maybe on purpus for you...
so you do not run out of work..
as long as i can spell i'll be alright.
the ad isn't gramatically challenged, either.
but it's always nice to share some views, ain't it?
Awesome art.
Nice.
The copy takes its time to help establish the idea (unnecessarily, by the way), and it does go a looong way. Too many words, no identifiable catch phrase. And no coma after Newton. Good concept, still.
there actually is a comma after the Newton, it's very faint, but there.
other than that, it definately looks like the nike road campaign. sort of makes me want to leave my desk and go running.
I spotted the typo's, but still searching for a concept...
It just somehow remind me of the Nike "ROAD" campaign... somehow...
Visually similar, but different concept.
http://adsoftheworld.com/media/print/nike_road_1
http://adsoftheworld.com/media/print/nike_road_2
http://adsoftheworld.com/media/print/nike_road_3
http://adsoftheworld.com/media/print/nike_road_4
http://adsoftheworld.com/media/print/nike_road_5
without the running girl i would prefer it,
but gerneraly seen it is very nice
Awesome
i prefer the color scheme on this one
I like the copy, however, it would be better without it.
Trippy, but clumsy.
Don't try an explain your idea to me.
Copy overkill.
nice photoshop work... well done.
ambience well created...
great way to tie in the insight of a runner to the overall art direction.
zzzzzzzz......
Out of this world, anti-gravity, multi-dimensional like an MC Escher painting- they are all similar to what Nike did.
Nice looking but won't make me buy Asics. This ad tells me more about the very late Darwin and Newton and nothing about the product.
what do newton and darwin have to do with running?
Nike did something like this a while ago...
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