Asian Marketing Effectiveness Awards: Consumption

Advertising Agency: BBH, Asia Pacific, Singapore
Creative Director: Steve Elrick
Art Director: Janson Choo
Copywriter: Daniel Ko
Illustrator: Ken Lee
Photographer: Joyce Choo
Published: March 2011


Shawali's picture
8448 pencils

Eye candy *o*

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Tommy G.'s picture
Tommy G.
897 pencils

This design reminds me some cheap place mat at the chinese buffet, very well done! (Sarcastic)
Even the content is terribly boring.

whitespace's picture
1953 pencils

@Tommy G: It's meant to be a Chinese calendar. (Dumbass.)
Your comment is more boring than that content.

Nude Copy's picture
Nude Copy
1058 pencils

8.5 stars to whitespace's comment (wink)

krautland's picture
3216 pencils

communicates well that china is an interesting opportunity, is designed appropriately ... why the hate?

Theo_'s picture
5 pencils


JosephTBWA's picture
51 pencils

Didn't get the idea. Nice visual, though.

witness505's picture
137 pencils


Billoughsby's picture
5097 pencils

Yeah, but inescapably, Tommy G got it right in the first place. This piece is deliberately vernacular, and deliberately ugly. That's their little joke. But ugly is still ugly. Not a joy to the eyes. And not a well-organized read. The crazy jumble is part of the little joke too,

You have to be open to returning a couple of times and looking at one more factoid before this ad yields all the information it contains. And why would I do that -- it's so damned ugly. Did I mention it's ugly?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nike Diesel's picture
Nike Diesel
13389 pencils

I think you did. And I think it's worse.

brendansparrow's picture
204 pencils

Great visual, I personally like the vernacular feel to it

JonnyyRamone's picture
167 pencils

Instantly recognizable by the target audience, it's meant to be chaotic like that

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