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Tie

Agency: 
Published/Aired: 
May 2012
Description: 

Asia Square believes that what's better for people is better for business. We needed a simple and interesting way to tell business decision makers that Asia Square offers an ideal environment for their offices. Asia Square has many sides to it: The office spaces are great, but what's more, it has outstanding facilities for unwinding and relaxing. A removable tie was a clever way to communicate that, as it demonstrated a simple transformation from formal to casual.

Advertising Agency: TBWA, Singapore
Head of Creatives: Antti Toivonen, Maurice Wee
Art Director: Lawrence Hu
Copywriter: Isaac Ho
Account Supervisors: June Wee, Beryl Chua, Elyn Ong
Media Agency: PHD Singapore

Comments (3)

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Highest Rated

salil.sharma's picture
salil.sharma
Activity Score 2428

new concept

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture
kleenex
Activity Score 43371

Well it is different.

salil.sharma's picture
salil.sharma
Activity Score 2428

new concept

Designer Don't Do Different Things
They Do Things Differently

salil.sharma's picture
salil.sharma
Activity Score 2428

new concept

Designer Don't Do Different Things
They Do Things Differently

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