ASH: Deaths
Terrorism-related deaths since 2001: 11,377. Tobacco-related deaths since 2001: 30,000,000.
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Mike Davison
Copywriter: Paul Hankinson
Retoucher: Grant Allen / Slice
23 Comments
Hm, strong visual but this is a very risky ad. people could freak out if seeing this.. and this could be a good chance for the tabacco industry to finally sue somebody themselves ;)
For the damage they are causing to health (smokers + passive smokers), we should sue the industry :)
agreed. I don't really like ideas that manipulates tragedy, though it creates a great impact.
great execution...
strong visual,good execution and nice art direction
Very clever
great idea!
Done (worst), here:
http://bp3.blogger.com/__XCWUd8FFjQ/Ru6kEpbBP3I/AAAAAAAABsQ/TOe60Q8Y_D...
thank u for the link but i think this one excuted well thn ur link
thank u once again Zabo
I don't like it. Seeen too many times that kind of comparison.
And, by the way, it's already done here:
http://bp3.blogger.com/__XCWUd8FFjQ/Ru6kEpbBP3I/AAAAAAAABsQ/TOe60Q8Y_D...
good one..
Años 90!
Excellent!
Life's a Trip. Enjoy the Ride!
How can a jacked idea get all the praise you guys are generously dishing out? The idea was born out of thievery...
He who dominates often has no real friends...
:: Put your ears against the ground so i can walk over what you heard::
Blatant, but effective. I like the noise in the imagery, makes it seem like a long-range photograph or a video feed - good.
http://www.charlieprattdesign.com
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http://www.charliewrites.com
When is the industry gonna stop recycling the trade center image.
Indeed. Leave it alone.
Offensively stupid comparison.
Been there for a long time. Not a new concept !
i'm smoking one right now.
Seen this done soooo many times!!!!!
MTV did something like this where they compared the number of people killed by AIDS opposed to 9/11 or terrorism. It´s been done, conceptually and executionally.
Done before!! not once, not twice! thrice. . or perhaps more!
Devil is in the details,
Lets keep it simple!
http://www.simplycircular.wordpress.com