ASCA: Wound, 3

Some wounds never heal. We can't change their past. Together we can change their future. Visit

Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Typographer: Chris Mawson
Retoucher: Nick Mueller, Cream Studios
Photographer: Brock Elbank
Copywriter: Joe Craig

May 2009


palls's picture
164 pencils

idea is ok but not moving. I mean you said some marks can never heal, fine but ad doesn't motivate me to do something

"selling is advertisment"

LeeHarvey's picture
3045 pencils

Well palls, maybe you're used to a slap in the face or a good spanking but it certainly moved me. Look at the little girl's face, the sadness. If that does nothing to you than there's something really wrong with you. How was your childhood, I wonder....

Punch's picture
612 pencils

No estoy de acuerdo contigo. La marca del rostro podría ser una simple irritación del calor. La actitud pasiva de la niña como la de la adolescente no causa ningún efecto de conciencia. Y si fuera así, te recomiendo no te broncees parcialmente, alguien podría llamar al 911 para salvarte del abuso del sol ;)

"no silencies lo que no sabes expresar".

Guest's picture


shahidali's picture
4069 pencils

call me a nerd, but don't u think, without the copy below, this would fit fine to a melancholic song of Jon Denver, nostalgic, longing for those childhood days?


Guest's picture

i thought that was a little boy. or maybe surgery was involved.

Guest's picture


Emran Hayat's picture
Emran Hayat
832 pencils


Creativity is a natural extension of our enthusiasm

Umana Anjalin's picture
Umana Anjalin
13 pencils

Those who have suffered child abuse will only be able to empathise with such pain. The feeling would stay the same and the melancholy mood is supposed to persist. I guess it could not be understood by those who haven't suffered similar pain. Nothing more to say.

Guest's picture

lazy execution

Guest's picture

A good one. The best part is, I am forced to "study" her feelings and desperate to heal her pain.

Nice idea, executed nicely.

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