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Wound, 2

Agency: 
Published/Aired: 
May 2009
Description: 

Some wounds never heal. We can't change their past. Together we can change their future. Visit asca.org.au

Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Typographer: Chris Mawson
Retoucher: Nick Mueller, Cream Studios
Photographer: Brock Elbank
Copywriter: Joe Craig

Comments (4)

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Highest Rated

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Like it!

Guest's picture
Guest

There's some disconnect here. The copy, though brief, is too corporate/formal: "Together we can change their future."
There's a good core idea here but it obviously never got pushed far enough.
The higher impact message would be breaking the chain of abuse, showing the that child of the abused parent may suffer the same fate.
And this guy almost looks as if his injury is a badge of honor as an adult...

Guest's picture
Guest

is that Beckham?

Emran Hayat's picture
Emran Hayat
Activity Score 832

beckham does'nt 've anythign else to do? :P

Creativity is a natural extension of our enthusiasm

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Like it!

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