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Wound, 1

Agency: 
Published/Aired: 
May 2009
2194
Description: 

Some wounds never heal. We can't change their past. Together we can change their future. Visit asca.org.au

Print advertisment created by TBWA, Australia for ASCA, within the category: Public Interest, NGO.

Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Typographer: Chris Mawson
Retoucher: Nick Mueller, Cream Studios
Photographer: Brock Elbank
Copywriter: Joe Craig

Comments (12)

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Highest Rated

Wordnerd's picture
Wordnerd
Activity Score 6692

and some shirts never change

Wordnerd's picture
Wordnerd
Activity Score 6692

and some shirts never change

sush's picture
sush
Activity Score 566

k.kool simple n good.

sue

Guest's picture
Guest

who is taking pictures of their abused kids? Stupid.

john ler's picture
john ler
Activity Score 667

'Guest'. Is that the name usually given to retarded kids ?

simple and clever. I like it.

NastyJester's picture
NastyJester
Activity Score 740

Except these good ol' boys look pleased as punch with their battle scars. Why are they smiling?

The idea is clear and works quite well... just don't like the happy actors in this execution.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

They are hardly smiling, looks like a forced smile which makes it perfect! Great art, great ad.

NastyJester's picture
NastyJester
Activity Score 740

Are you kidding? The cocky little swine on the left looks like he hasn't learnt his lesson at all. Another good clip round the head is what he needs, mark my words.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Hmmm you've got a point Nasty, lil' brat does look cocky....

roby's picture
roby
Activity Score 65

Good ad. Bad art direction.

Guest's picture
Guest

Why did they have to use the creative director for talent?

Did these actually run?

Guest's picture
Guest

well i knw they trying to show that scares of the heart dnt show but the smiling faces of d individual but it never fades its always there to hunt them so if u guys lik it or not this is a very good simple ad.thumbs up pple.

Guest's picture
Guest

Would have worked better if the facial expressions / everything was the same.

Poor craft.

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