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So hard

Agency: 
Published/Aired: 
March 2017
Description: 

Every 7 minutes, a woman is victim of domestic violence in Brazil. 70% of them never talk about it, mostly because of shame and fear. We created the #FaleComElas Movement to give women voice, in order to start a conversation and help them feel more confident to get through this situation.

Print advertisment created by Little George, Brazil for ASBRAD, within the category: Public Interest, NGO.

It´s just so hard to talk about this. #TalkToHer

Advertising Agency: Little George, Sao Paulo, Brazil
Creative Director: Gabriel Araújo
Art Director: Dennis Silveira
Copywriter: Tiago Meloni
Illustrator: Dennis Silveira
Additional Credits: Dimitri Selalmazidis, Flávia Villas Boas

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