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12 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Wonderful visual, solid words, still no idea who the client is.

[edit].

After looking, seeing their site and being impressed, I'm impressed. A harsh 3 stars now doubled and some. Nice.

morse's picture
morse
15028 pencils

Lovely illustrations. It must be a finance company judging from the tags.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

people come on you just have to take like 5 minutes to answer your own questions.. go to the web, go and explore what you don't know, go and grow :)

CuriousPencil's picture
CuriousPencil
4227 pencils

Disagree. I'm here to see how ads work, if they work and why. If I have to take 5 minutes to decode the ad then I'm spending 4 minutes 45 seconds too long.

Granted though, if I'm not in the target country then I'm probably not pre-loaded with local knowledge of what might be a brand with 100% recognition so, point taken.

Guest's picture
Guest

Brand is 100% recognition. It's a bank. I saw this ad in a popular sunday newspaper magazine with nationwide circulation... it's audience would appreciate the design of this ad. With this ad I disagree about spending a while 'decoding' it... to me the design is like a rube goldberg machine on paper, makes it fun to read and I paid more attention to the copy.

Billoughsby's picture
Billoughsby
5091 pencils

On board, sans reservations, with this illustration.

Darned nice site, too, btw.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Nice pic, nasty copy.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

shaun1800's picture
shaun1800
291 pencils

Not instant enough, people won't be bothered with this.

thedesignaddict's picture
thedesignaddict
5329 pencils

This ad makes me feel like I have ADHD.

velle's picture
velle
1550 pencils

i love you, ASB bank :)

manumartin5's picture
manumartin5
1202 pencils

strong visual.. which is telling you the story.

sunshine eternal's picture
sunshine eternal
4 pencils

thank you 'guest' for all the clarification. but i am going to go with curious on this one. if you need to explain the ad, you don't have an ad dude. well-written yes. well art-directed ... well ok. but clarity? duh no.

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