ASB: Ralphi

The print component for Droga5 NZ's Creating Futures campaign for ASB Bank allows up and coming artists, designers, typographers and illustrators to create their future by interpreting ASB's manifesto - and getting mass media exposure.

Advertising Agency: Droga5, New Zealand
Executive Creative Director: Mike O\'Sullivan
Creative Directors: Guy Roberts, Corey Chalmers
Art Director: Guy Roberts
Copywriter: Corey Chalmers
Via: bestadsontv

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6 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Aah, those lovely lovely words that alas are orphaned of meaning. I hope the target audience is very familiar with ASB, because I started reading the ad with no idea who they are, and finished reading with less of an idea.

I'm guessing I'm not supposed to think they make stackable futuristic chairs.

Loving the words though.

Guest's picture
Guest

did you take time out to read the background write up?

CuriousPencil's picture
CuriousPencil
4227 pencils

I've come back to quadruple my opinion, after realising I was a flippant judge instead of an interested professional. Think I'm still learning the ropes of this place, apologies to the team involved if I've come across as rude.

DBB's picture
DBB
1218 pencils

Bad quality pic.. too bad, expected more from droga5

Guest's picture
Guest

Great copy!!! like it so much i went to their web page, it's really interesting. Great work!! Simple and inspiring copy :)

Anonymous Author's picture
Anonymous Author
1541 pencils

I'm the uninspired copywriter living in the large shadow of the legacy of Ira Goldstein.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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