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Comments (21)

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Highest Rated

Guest's picture
Guest

The copy needs to make a connection with the visual here. In my opinion, "To grow strong" isn't adding anything to the message. Just get rid of it or change it. The can of "Spinach" in the corner is also confusing the message. It would be more clear if there were a green book in the corner or in his hand and his muscle was a normal looking Popeye muscle. Even then, not sure if it's that great. Cartoon characters and tattoos in the ad business are a lot like working with kids and animals in the acting business. You would do well just to avoid it.

munirgee's picture
munirgee
Activity Score 454

whats product?

ivan's picture
ivan

The ad promotes knowledge and education, hence the books.

Guest's picture
Guest

The copy needs to make a connection with the visual here. In my opinion, "To grow strong" isn't adding anything to the message. Just get rid of it or change it. The can of "Spinach" in the corner is also confusing the message. It would be more clear if there were a green book in the corner or in his hand and his muscle was a normal looking Popeye muscle. Even then, not sure if it's that great. Cartoon characters and tattoos in the ad business are a lot like working with kids and animals in the acting business. You would do well just to avoid it.

Sherif Hany's picture
Sherif Hany
Activity Score 92

Excellent...i got it from the 1st time...bravo...excellent :)

estivens's picture
estivens
Activity Score 18

thanks!

everartz's picture
everartz
Activity Score 7609

the visual is very nice and i agree that the copy should have something about reading.

| Everartz |

pierrelastname's picture
pierrelastname
Activity Score 2869

no resources, but good idea.

CopyRight's picture
CopyRight
Activity Score 713

If reading makes u stronger like Spinach to Popeye, the spinach can should have the Association's name on it instead of the headline, which could've been placed near the books' muscle.
All in all, good approach

dsklan's picture
dsklan
Activity Score 1926

because there´s no copyright on popey, this character is done to death in advertising...

dsklan's picture
dsklan
Activity Score 1926

because there´s no copyright on popey, this character is done to death in advertising...

silvi's picture
silvi
Activity Score 4172

I think it´s ok

Guest's picture
Guest

Vos no sabes nada de anuncios, criticas todo, no haces nada y además te parece que esta mal anuncio está bien.

Guest's picture
Guest

Alguien lo tenia que decir!!!!

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

I agree with dsklan: no copyright, easy and overused in so many messages, its use is ridiculous.

braindance's picture
braindance
Activity Score 36

I haven't seen many popeye references in advertising at all. Despite that, this one seems to be saying there is strength in education/knowledge, but maybe not? bottom line, unclear.
I will never understand why advertising needs to be so obtuse. this is the product, this is what its for, this is what it can do for you. the end.

Guest's picture
Guest

Buen trabajo Stivens

estivens's picture
estivens
Activity Score 18

¡Gracias!

jorgegolcher's picture
jorgegolcher
Activity Score 9

ESTA PIEZA MERECIA MAS, SALUDOS STIVY

estivens's picture
estivens
Activity Score 18

¡Hey gracias Jorge!

Guest's picture
Guest

BUENA ESTIVI YO SABIA Q ALGO TENIAS POR SEGURO!!!!!!!!! SOS JODIDO!!!!

wburgos90's picture
wburgos90
Activity Score 6

Lame illustration, poor vectorizing, bad concept and the copy is not working at all. Epic fail.

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