Asana: Arm
If they leave, what will you breathe? The formula is simple: without trees there's no oxygen.
Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director / Art Director / Illustrator: Franklin Guevara
Copywriter: Andrea Touma
Other additional credits: Alejandra Alfaro, Gustavo Salas
Published: May 2008


14 Comments
What's the significants of the round trees?
This seems very "first thought", unless I am missing the deep underlying message ;)
That's my first thought...
they are balloons that can easily slip away.
-an opinion, assimilated, is one wasted.
Thanks. It looks ok, but I am till not sold on the idea.
That's my first thought...
I think it has to do with the fact that balloons are "full of AIR?"
That's my take...
...and then I saw the skeleton arm.
Way too forced, the photography is nice though
the Flying torpedo
the art direction is the great stuff here, it's great
http://www.flickr.com/photos/damontana/
Forced
Great execution and overall I think it's great
forzadazo. jeje y esa mano esqueletica.................
[ http://eltubedeyou.blogspot.com ]
99 red balloons
Floating in the summer sky
Panic bells, it's red alert...
Lovely Image, and the idea it's pretty clear.
SALVA.
www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain
But theres loads of trees and grass there and the guys dead anyway? Whats the point? Great looking though :)
Wait, isn't this the same agency that deceived the Cannes jury with the "Nelka-Rent-a-Car" fraud, and took home a Gold for it ??
They're from Costa Rica, right?
hahaha the skeleton arm... and all that copy...