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Arm

Agency: 
Published/Aired: 
May 2008
Description: 

If they leave, what will you breathe? The formula is simple: without trees there's no oxygen.

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director / Art Director / Illustrator: Franklin Guevara
Copywriter: Andrea Touma
Other additional credits: Alejandra Alfaro, Gustavo Salas

Comments (14)

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Highest Rated

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

hahaha the skeleton arm... and all that copy...

leaking bucket.'s picture
leaking bucket.
Activity Score 136

What's the significants of the round trees?

This seems very "first thought", unless I am missing the deep underlying message ;)

jdstr8's picture
jdstr8
Activity Score 64

they are balloons that can easily slip away.

leaking bucket.'s picture
leaking bucket.
Activity Score 136

Thanks. It looks ok, but I am till not sold on the idea.

craftsman's picture
craftsman
Activity Score 67

I think it has to do with the fact that balloons are "full of AIR?"
That's my take...

craftsman's picture
craftsman
Activity Score 67

...and then I saw the skeleton arm.

FlyingTorpedo's picture
FlyingTorpedo
Activity Score 54

Way too forced, the photography is nice though

-DaMontana-'s picture
-DaMontana-
Activity Score 118

the art direction is the great stuff here, it's great

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Forced

Lateraldesign's picture
Lateraldesign
Activity Score 7

Great execution and overall I think it's great

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

forzadazo. jeje y esa mano esqueletica.................

[ http://eltubedeyou.blogspot.com ]

salvarredy's picture
salvarredy
Activity Score 354

99 red balloons
Floating in the summer sky
Panic bells, it's red alert...

Lovely Image, and the idea it's pretty clear.

samuelcarlos's picture
samuelcarlos
Activity Score 110

But theres loads of trees and grass there and the guys dead anyway? Whats the point? Great looking though :)

yesnomaybe's picture
yesnomaybe
Activity Score 17

Wait, isn't this the same agency that deceived the Cannes jury with the "Nelka-Rent-a-Car" fraud, and took home a Gold for it ??
They're from Costa Rica, right?

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

hahaha the skeleton arm... and all that copy...

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