Asana: Arm

If they leave, what will you breathe? The formula is simple: without trees there's no oxygen.

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director / Art Director / Illustrator: Franklin Guevara
Copywriter: Andrea Touma
Other additional credits: Alejandra Alfaro, Gustavo Salas
Published: May 2008


leaking bucket.'s picture
leaking bucket.
136 pencils

What's the significants of the round trees?

This seems very "first thought", unless I am missing the deep underlying message ;)

jdstr8's picture
64 pencils

they are balloons that can easily slip away.

leaking bucket.'s picture
leaking bucket.
136 pencils

Thanks. It looks ok, but I am till not sold on the idea.

craftsman's picture
67 pencils

I think it has to do with the fact that balloons are "full of AIR?"
That's my take...

craftsman's picture
67 pencils

...and then I saw the skeleton arm.

FlyingTorpedo's picture
54 pencils

Way too forced, the photography is nice though

-DaMontana-'s picture
118 pencils

the art direction is the great stuff here, it's great

R. Rinaldi's picture
R. Rinaldi
686 pencils


Lateraldesign's picture
7 pencils

Great execution and overall I think it's great

robottttrockkkk's picture
814 pencils

forzadazo. jeje y esa mano esqueletica.................

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salvarredy's picture
352 pencils

99 red balloons
Floating in the summer sky
Panic bells, it's red alert...

Lovely Image, and the idea it's pretty clear.

samuelcarlos's picture
110 pencils

But theres loads of trees and grass there and the guys dead anyway? Whats the point? Great looking though :)

yesnomaybe's picture
17 pencils

Wait, isn't this the same agency that deceived the Cannes jury with the "Nelka-Rent-a-Car" fraud, and took home a Gold for it ??
They're from Costa Rica, right?

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

hahaha the skeleton arm... and all that copy...

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