Asahi Kasei Cling Wrap: Pig hug fish

We can be as much more intimate as we like for our smell would not mix.

Advertising Agency: Invisible Advertising, Guangzhou, China
Creative Director: Kent Ruan
Art Directors: Kent Ruan, Alan Jove, Sunny Tian, Kedy
Copywriter: Rocky Ye
Illustrators: C-TU

6 comments

abdeLooK's picture
abdeLooK
252 pencils

Horrible.. and even disgusting..

kleenex's picture
kleenex
32936 pencils

That is a wild set of ads

Bob.C's picture
Bob.C
1135 pencils

All the ads are very bold and do get the point across, but they certainly don't win any points for taste.

Not sure that it really helps, but a better translation of the copy is:

(Our) smells don't mingle/mix
气味不交叉

so we're not afraid to get close
怎样系近都不怕

A new generation of smell retaining food wrap
新一代方串味保鲜膜 (Chinese is more like anti odor-absorption/contamination)

Dawn fresh wrap
旭包鲜

CriticalVoice's picture
CriticalVoice
165 pencils

Disgusting. Sex and food have been mixed macabre.

ace85le's picture
ace85le
3939 pencils

Now this is just gross.

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Glut's picture
Glut
3947 pencils

not clear at all

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