Advertisement

Comments (76)

Log in or register to post comments

Highest Rated

ZeSheep's picture
ZeSheep
Activity Score 174

Which country is this from?

Crisp One's picture
Crisp One
Activity Score 2005

cool AD, congrats to Irawandhani Kamarga,and Andreas Junus

jsantanaxp's picture
jsantanaxp
Activity Score 401

Agree.
very interesting.

-------------------------------------------
http://comunique9.blogspot.com

-------------------------------------------
http://www.comunique9.com.br

Zidor's picture
Zidor
Activity Score 60

yep, clear message, nice AD.

sakibafridi's picture
sakibafridi
Activity Score 167

Very nice

Guest commenter's picture
Guest commenter

Wow.

Bogott's picture
Bogott
Activity Score 242

Love it

Guest commenter's picture
Guest commenter

real is good

alvinpck's picture
alvinpck
Activity Score 1467

Great!
How come no one did this before? The idea is just right in front of us.

...
http://alvinpck.deviantart.com/gallery/

Guest commenter's picture
Guest commenter

photoshop me a new girlfriend and print.

http://www.sharkcountry.blogspot.com/

diegocrescini's picture
diegocrescini
Activity Score 56

Impossible to disagree with all this people. Great, GREAT ad.

jackblack's picture
jackblack
Activity Score 2350

i like the idea behind it, but i think it fell on the execution. a little more love and care could've made a huge difference.

fauxjebus's picture
fauxjebus
Activity Score 498

I concur good sir.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Una pieza que se está convirtiendo en un clásico.
En mi opinión, es un muy buen aviso, pero la comunidad publicitaria lo está mitificando por estar relacionado directamente con su día a día.
A mi la verdad, me genera, en el fondo, un poco de rechazo. Quizás sea porque encuentro una contradicción: jamás podrás hacer un buen montaje a mano. Photoshop es lo que es precisamente porque te permite hacer en minutos lo que alguna vez tomaba horas.

¿Para que me sirve Photoshop real?
Lo que quiero que se vea real son los diseños que con él haga, no el programa en si.
No sé. Creo que hay algo que no termina de cerrar.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

picopalqlea's picture
picopalqlea
Activity Score 999

pajero....

by the way, Excelent ad.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Chief Creative Director Nexus BBDO

Ad_Man's picture
Ad_Man
Activity Score 826

me parece que no entiendes el aviso y tu extenso resumen del mismo habla de lo poco que sabes de él.
as real as it gets, excelente forma de bajarlo.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

pink's picture
pink
Activity Score 21

it's special!i like it very much!

ninjak's picture
ninjak
Activity Score 76

wow, very nice!!

Guest commenter's picture
Guest commenter

está buenísima papá!!

Guest commenter's picture
Guest commenter

an original

Son's picture
Son
Activity Score 74

Some beer for those guys, please!

vec's picture
vec
Activity Score 49

Amazing ad !!!!!!

Crave's picture
Crave
Activity Score 95

the more you look at it, the more you'll like it, brilliant!!

corporal_hicks's picture
corporal_hicks
Activity Score 365

Guys, this is so cool....
Congrats!

dshott's picture
dshott
Activity Score 475

Bam. Not too sure if you'd get it if not familiar with the photohsop interface.

Has everyone seen this right?;
http://uk.youtube.com/watch?v=qo1d6ttbAq8
I'm sure you all have (it's got nearly 4 million views on youtube) but if not, you must.

Dale's picture
Dale
Activity Score 370

If you're not too familia with the Photoshop interface, I sincerely doubt you would fall into the target audience.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Rocco69's picture
Rocco69
Activity Score 11

Nice!

daprankster's picture
daprankster
Activity Score 422

excellent!

unlimilove's picture
unlimilove
Activity Score 57

if you want to see how it was done:

http://www.flickr.com/photos/18697966@N00/sets/72157608377333404/

---

john doe's picture
john doe
Activity Score 1571

sooooo nice!

marlene's picture
marlene

I really really like this

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Beautiful... Simply. Beautiful.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Guest commenter's picture
Guest commenter

Terrible ad. It makes me wonder if everybody who has commented knows anything at all about advertising.

This isn't an ad for Photoshop. It's an ad for an online store that just happens to sell Photoshop along with other software. Did anyone even notice that? Did anyone remember the URL? Did anyone even notice the URL? Also, it gives me absolutely no reason to buy Photoshop on that website.

If you like the visual, compliment the visual. But I would disagree with anyone who thinks that this is anything but a completely ineffective ad.

picktokyo's picture
picktokyo
Activity Score 1404

This is not the best ad, but this is not that bad. Hey why every muppet who says bad thing about an ad is not registered user?

Crisp One's picture
Crisp One
Activity Score 2005

i agree, i think registry should be mandatory for comments.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

You bring up a great point. The URL is so small that I overlooked it and thought this was for Adobe CS4. This would be really cool if Adobe was their client but it just looks like they wish Adobe was their client instead of actually telling us about the real client.

Ad_Man's picture
Ad_Man
Activity Score 826

for my logic i think you don't know how does advertising works. this should be the agency version of the ad. and maybe, they created the concept and the ad first and then found the client. i remark, maybe.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

kgeiger's picture
kgeiger
Activity Score 7287

Cool!

Guest commenter's picture
Guest commenter

the art direction reflects the url. all that matters is that people are able to remember the ad when the name of the website is mentioned.

the name has an "ASLI" n reflecting it using REAListic stuffs.. how ineffective can it be?

aqeelparagon's picture
aqeelparagon
Activity Score 143

the art direction is excellent and also it memorable, the name software asli it will always remembered when you will talk about original softwares.

so its very target oriented.

aqeel
www.aqahmed.blogspot.com

iswanda82's picture
iswanda82
Activity Score 346

kEREN BANGET CRAFTINGNYA...ASLI....!!!!
SELAMAT SELAMAT NYA DARI SEKARANG DEH....
JADIIN WALLPAPER AHHHH (BOLEH GAK?)

Boas ideas's picture
Boas ideas
Activity Score 265

Es mi nuevo fondo de escritorio!! excelente

Joker's picture
Joker
Activity Score 85

If real is better, why do we need computers?

Guest's picture
Guest

'cause not everyone is capable using those wide range of real tools?
and/or
compiling those tools would be a pain in the arse?

Guest commenter's picture
Guest commenter

Thats absolutely brilliant. Nice concept. . . .

Guest commenter's picture
Guest commenter

Ducaralho

Victor Holanda Araujo's picture
Victor Holanda ...

Very very NICE.

Zeus's picture
Zeus
Activity Score 906

Pretty cool, GREAT WORK congratz!!

brain123's picture
brain123
Activity Score 830

Love it!

mole_a's picture
mole_a
Activity Score 9

standing ovation....bravo

Advertisement