Aruba Tourism: Bus
I pretend I'm sleeping so I don't have to give up my seat on the bus.
Nobody is good enough for Heaven. Go to Aruba.
Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: Andre Laurentino
Creative Directors: Manir Fadel, Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Account Manager: Fernanda Tedde
Account Supervisor: Francisco Coutinho
Art Buyer: Giuliano Springhetti
Photographer: Image Bank
22 Comments
okay
Idea ok, student art.
Great insight!! Terrific
I like the tagline
Great copy, but I don´t understand execution....
Idea is ok. Art Direction is one of the worst i've ever seen.
idea: 5
execution: 1
commenting just to gather more pencils:-)
the copy rocks....but art falters
At fist sight I thought those white letters were side view of an iceberg. Like this one http://www.spri.cam.ac.uk/research/projects/larseniceshelf/photos/AP-t....
bangon insight!!!! loved the thought.
Very nice concept. I would have written the confession with black handwriting and the tagline in white above the horizon. Then it would have been a 9 or a 10.
nice concept, but what in the hell they have to use that art direction which don't make us understand it in the first second?
advice for the copywriter of this campaign -> change your art direction partner
like the idea
Nah.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
true, i do the same too :D
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~ Quite obviously, I have gathered no moss ! ~
Nice
great!
hehe, cool.
.: look for the green giant on the label :.
The white 3d type on a photo has been done to death. Please stop.
Average. Seen/heard the copy months or ages ago.
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"Nihil sub sole novum"
When I hear Aruba first thing I think of that murderer. So maybe associating the name even more with bad behavior and, indirectly, going to hell, isn't such a great idea.
Cool simple concept...Art work could be better, maybe better pictures, to show off Aruba more?