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Racquets

Agency: 
Published/Aired: 
November 2011
Description: 

Stop time.
Aruba. One happy island.

Advertising Agency: Lew´Lara\TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, Manir Fadel, Mariana Sá
Art Director: Bernardo Romero
Copywriter: Marcos Almirante
Photographer: Richard Romero
Retoucher: Manipula

Comments (20)

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Highest Rated

Bhavesh 56's picture
Bhavesh 56
Activity Score 40

nice i like it

picopalqlea's picture
picopalqlea
Activity Score 999

great insight!! I love it!!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Agree, agree!

mitali prasad's picture
mitali prasad
Activity Score 458

but why rackets inside an hour glass??

kleenex's picture
kleenex
Activity Score 43452

Game time I guess.

Could have used something else like a shovel and pail??

George Souza's picture
George Souza
Activity Score 116

Great idea, but those rackets are kinda looking like an (beautiful) ass.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

That Brazilian 'Adopt a Dog' print campaign from a few months back obviously impressed! ;)

The Jobless Writer
Will Think for Salary

bakamono's picture
bakamono
Activity Score 1002

meh... shouldn't u be able to flip it again and enjoy the time?

weak

because therefore it is

jponino's picture
jponino
Activity Score 601

very interesting

pierrelastname's picture
pierrelastname
Activity Score 2869

nice, but cannes not really...

Hadrons's picture
Hadrons
Activity Score 6017

Magic in the air

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Bella

Andrej's picture
Andrej
Activity Score 656

Makes me want to take a vacation. Like it.

mr.x's picture
mr.x
Activity Score 998

haven't seen this before..I mean this idea... like :)

morse's picture
morse
Activity Score 17364

Very nice campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

coolhandme's picture
coolhandme
Activity Score 80

eh

shaun1800's picture
shaun1800
Activity Score 293

Nice, but it doesn't need the bats, they just complicate the visual. I would have preferred it if they lost the bats and the 'stopping time' line and taken a having more time or time moving slower angle instead.

Billybell's picture
Billybell
Activity Score 373

Nice

Milan Solanki's picture
Milan Solanki
Activity Score 994

very good, particularly the stop time idea..

scarfinati's picture
scarfinati
Activity Score 843

Really creative way to use a tired cliche. Like.

Bhavesh 56's picture
Bhavesh 56
Activity Score 40

nice i like it

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