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Money

Agency Network: 
Published/Aired: 
May 2007
Description: 

Print advertisment created by TBWA, Brazil for Aruba, within the category: Transport.

Google hits: 27.800.000 for money. 104.000.000 for Aruba

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Marco Versolato
Art Director: Marco Versolato
Copywriter: André Laurentino
Photographer: Image Bank Client

Comments (12)

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Highest Rated

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

i havent seen an ad with google hits as a peg before ...

teenquey's picture
teenquey
Activity Score 290

Is this ad telling a lie?
I tried Googling, it's over 1 billion for money and 129 million for Aruba.

Any explanation?

maddoxx's picture
maddoxx
Activity Score 73

try googling in portuguese dude...
there is a 2pt text on the ad bottom explaining the search process

Lip's picture
Lip
Activity Score 234

Nice layout.

Pedro Paes
www.labomboneracriativa.blogspot.com

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

i havent seen an ad with google hits as a peg before ...

FlyingDogs's picture
FlyingDogs
Activity Score 968

9/10.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

fractalrene's picture
fractalrene
Activity Score 1504

Good text.

alvinpck's picture
alvinpck
Activity Score 1467

Why would they take other brand to advertised their own?
Do they pay any royalty to Google?

...
http://alvinpck.deviantart.com/gallery/

BuzzingBees.be's picture
BuzzingBees.be
Activity Score 22

One ad pretends Aruba has 96.600.000 hits for Aruba, the other one says 104.000.000 hits, and the research is performed on the same day. I still like the idea, but why not use real numbers? And if the reason would be that the hits for Kama Sutra and money are higher then for Aruba, isn't that really deceptive?

http://

copywriter.txt's picture
copywriter.txt
Activity Score 828

Same day, but different hours.
If you search for Aruba now (in this minute, I mean) the result would be 151.000.000.

december's picture
december
Activity Score 93

RE: "good text"

good joke

samuelcarlos's picture
samuelcarlos
Activity Score 110

.

samuelcarlos's picture
samuelcarlos
Activity Score 110

Well, A) Who googles 'money' anyway? and B) Its in Portuguese so they wouldn't google for 'money', it would be 'dinheiro'. So a complete load of bollocks.

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