Aruba Government: Money
Average: 5 (11 votes)

Google hits: 27.800.000 for money. 104.000.000 for Aruba

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Marco Versolato
Art Director: Marco Versolato
Copywriter: André Laurentino
Photographer: Image Bank Client
Published: May 2007

12 comments

teenquey's picture
290 pencils
teenquey

Is this ad telling a lie?
I tried Googling, it's over 1 billion for money and 129 million for Aruba.

Any explanation?

maddoxx's picture
73 pencils
maddoxx

try googling in portuguese dude...
there is a 2pt text on the ad bottom explaining the search process

Lip's picture
234 pencils
Lip

Nice layout.

Pedro Paes
www.labomboneracriativa.blogspot.com

ogilvyandmenon's picture
178 pencils
ogilvyandmenon

i havent seen an ad with google hits as a peg before ...

FlyingDogs's picture
968 pencils
FlyingDogs

9/10.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

fractalrene's picture
1508 pencils
fractalrene

Good text.

alvinpck's picture
1475 pencils
alvinpck

Why would they take other brand to advertised their own?
Do they pay any royalty to Google?

...
http://alvinpck.deviantart.com/gallery/

BuzzingBees.be's picture
22 pencils
BuzzingBees.be

One ad pretends Aruba has 96.600.000 hits for Aruba, the other one says 104.000.000 hits, and the research is performed on the same day. I still like the idea, but why not use real numbers? And if the reason would be that the hits for Kama Sutra and money are higher then for Aruba, isn't that really deceptive?

http://

copywriter.txt's picture
830 pencils
copywriter.txt

Same day, but different hours.
If you search for Aruba now (in this minute, I mean) the result would be 151.000.000.

december's picture
93 pencils
december

RE: "good text"

good joke

samuelcarlos's picture
110 pencils
samuelcarlos

.

samuelcarlos's picture
110 pencils
samuelcarlos

Well, A) Who googles 'money' anyway? and B) Its in Portuguese so they wouldn't google for 'money', it would be 'dinheiro'. So a complete load of bollocks.