Aruba Government: Money
Google hits: 27.800.000 for money. 104.000.000 for Aruba
Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Marco Versolato
Art Director: Marco Versolato
Copywriter: André Laurentino
Photographer: Image Bank Client
Published: May 2007
12 comments
Is this ad telling a lie?
I tried Googling, it's over 1 billion for money and 129 million for Aruba.
Any explanation?
try googling in portuguese dude...
there is a 2pt text on the ad bottom explaining the search process
Nice layout.
Pedro Paes
www.labomboneracriativa.blogspot.com
i havent seen an ad with google hits as a peg before ...
9/10.
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
Good text.
Why would they take other brand to advertised their own?
Do they pay any royalty to Google?
...
http://alvinpck.deviantart.com/gallery/
One ad pretends Aruba has 96.600.000 hits for Aruba, the other one says 104.000.000 hits, and the research is performed on the same day. I still like the idea, but why not use real numbers? And if the reason would be that the hits for Kama Sutra and money are higher then for Aruba, isn't that really deceptive?
http://
Same day, but different hours.
If you search for Aruba now (in this minute, I mean) the result would be 151.000.000.
RE: "good text"
good joke
.
Well, A) Who googles 'money' anyway? and B) Its in Portuguese so they wouldn't google for 'money', it would be 'dinheiro'. So a complete load of bollocks.