Aruba Government: Money

Aruba Government: Money

Google hits: 27.800.000 for money. 104.000.000 for Aruba

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Marco Versolato
Art Director: Marco Versolato
Copywriter: André Laurentino
Photographer: Image Bank Client
Published: May 2007

Your rating: None Average: 3.7 (9 votes)

Comments

Submitted by teenquey on Sat, 2008-06-07 12:02.

Is this ad telling a lie?
I tried Googling, it's over 1 billion for money and 129 million for Aruba.

Any explanation?

Submitted by maddoxx on Sun, 2008-06-08 01:32.

try googling in portuguese dude...
there is a 2pt text on the ad bottom explaining the search process

Submitted by Pedro Paes on Sat, 2008-06-07 13:22.

Nice layout.

Pedro Paes
www.labomboneracriativa.blogspot.com

ogilvyandmenon's picture
Submitted by ogilvyandmenon on Sat, 2008-06-07 15:11.

i havent seen an ad with google hits as a peg before ...

Submitted by 73dpi on Sun, 2008-06-08 05:40.

9/10.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

Submitted by Rene Fractal on Sun, 2008-06-08 16:33.

Good text.

alvinpck's picture
Submitted by alvinpck on Mon, 2008-06-09 01:33.

Why would they take other brand to advertised their own?
Do they pay any royalty to Google?

...
http://alvinpck.deviantart.com/gallery/

Submitted by BuzzingBees.be on Mon, 2008-06-09 09:15.

One ad pretends Aruba has 96.600.000 hits for Aruba, the other one says 104.000.000 hits, and the research is performed on the same day. I still like the idea, but why not use real numbers? And if the reason would be that the hits for Kama Sutra and money are higher then for Aruba, isn't that really deceptive?

http://www.buzzingbees.be - Daily Dose of Creative Communication

Submitted by copywriter.txt on Mon, 2008-06-09 13:52.

Same day, but different hours.
If you search for Aruba now (in this minute, I mean) the result would be 151.000.000.

Submitted by december on Tue, 2008-06-10 10:45.

RE: "good text"

good joke

Submitted by samuelcarlos on Wed, 2008-06-11 08:02.

.

Submitted by samuelcarlos on Wed, 2008-06-11 08:00.

Well, A) Who googles 'money' anyway? and B) Its in Portuguese so they wouldn't google for 'money', it would be 'dinheiro'. So a complete load of bollocks.