Aruba Government: Money

Google hits: 27.800.000 for money. 104.000.000 for Aruba

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Marco Versolato
Art Director: Marco Versolato
Copywriter: André Laurentino
Photographer: Image Bank Client
Published: May 2007

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teenquey's picture
290 pencils

Is this ad telling a lie?
I tried Googling, it's over 1 billion for money and 129 million for Aruba.

Any explanation?

maddoxx's picture
73 pencils

try googling in portuguese dude...
there is a 2pt text on the ad bottom explaining the search process

Lip's picture
234 pencils

Nice layout.

Pedro Paes

ogilvyandmenon's picture
178 pencils

i havent seen an ad with google hits as a peg before ...

FlyingDogs's picture
968 pencils



fractalrene's picture
1506 pencils

Good text.

alvinpck's picture
1467 pencils

Why would they take other brand to advertised their own?
Do they pay any royalty to Google?

...'s picture
22 pencils

One ad pretends Aruba has 96.600.000 hits for Aruba, the other one says 104.000.000 hits, and the research is performed on the same day. I still like the idea, but why not use real numbers? And if the reason would be that the hits for Kama Sutra and money are higher then for Aruba, isn't that really deceptive?


copywriter.txt's picture
828 pencils

Same day, but different hours.
If you search for Aruba now (in this minute, I mean) the result would be 151.000.000.

december's picture
93 pencils

RE: "good text"

good joke

samuelcarlos's picture
110 pencils


samuelcarlos's picture
110 pencils

Well, A) Who googles 'money' anyway? and B) Its in Portuguese so they wouldn't google for 'money', it would be 'dinheiro'. So a complete load of bollocks.

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