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Sleep well at home

Agency: 
Published/Aired: 
April 2014
5808
Description: 

When your bed is uncomfortable, you do not get enough sleep and so you can fall asleep at wrong moment. Sleep well at home on comfortable beds and mattresses by ArtMax and you'll never get in an unpleasant situation.

Print advertisment created by Sol Creative, Russia for ArtMax, within the category: House, Garden.

Sleep well at home

Advertising Agency: Sol Creative, Moscow, Russia
Creative Director: Dmitry Chigirin
Art Directors: Daria Barkalova, Dmitry Krasnov
Account director: Sergey Kovalev
Copywriter: Dmitry Chigirin
Illustrator: Andrey Gordeev

Comments (15)

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Highest Rated

Loud1's picture
Loud1
Activity Score 35

I love the illustrators work, but the idea for the ad it terrible.

damnson's picture
damnson
Activity Score 11517

Like it a lot. Art is cool too.

An axe murderer of ads.

NY Belfry's picture
NY Belfry
Activity Score 1045

I'm not sure it's great that the product is blended in the art in the background as a subway spread.

Marcao's picture
Marcao
Activity Score 3029

I think the idea's completely off the mark. People sleep on the subway not because they didn't get a good night's sleep on a comfortable bed, but because they are bored or stayed up too late watching the latest dramas.

Shawali's picture
Shawali
Activity Score 8442

Great illustration. Bogus idea.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kuroro75's picture
kuroro75
Activity Score 153

I think we dont understand the idea without the body copy .

But great illustration

In good ads we trust

Uduakabasi's picture
Uduakabasi
Activity Score 106

cool illustration.

Uduaq

Eduardo Mergener's picture
Eduardo Mergener
Activity Score 132

Great art. I also enjoy how subtle it is. Awesome work.

kleenex's picture
kleenex
Activity Score 48079

The art is great.

Patrycja's picture
Patrycja
Activity Score 25

Lovely idea, remarkable art! Like it!

fei878's picture
fei878
Activity Score 24

great art

baliais's picture
baliais
Activity Score 2610

Art is great! Love it.

bobodecamarao's picture
bobodecamarao
Activity Score 46

Adception.

Loud1's picture
Loud1
Activity Score 35

I love the illustrators work, but the idea for the ad it terrible.

retrica's picture
retrica
Activity Score 18

It's funny! But I can imagine some women do not like it. Not for women idea.

Haim Scott's picture
Haim Scott
Activity Score 7

Love this one, definitely would work in Mexico too

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