611 tennis shoes. Highly effective shock absorption.
Agency: Young & Rubicam, France
Creative Director: Hervé Riffault
Art Director: Guillaume Auboyneau
Copywriter: Pierre-Philippe Sardon
Photographer: Yann Le Pape
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
20 Comments
Not bad. Gives out the messsage right.
"Sex sells. Truth even better."
A friend
coool
really cool
Nice.
I wouldn't be in 10 metres of the vase though.
Not bad.
Desi
www.DesiCreative.com
Creative, interesting visual, clear message. Well done.
pretty interesting
just OK
Pretty sure that if you filled that box tightly with anything it would prevent the vase from breaking.
Maybe if they chose a smaller vase and fit it inside the shoe I'd be more convinced. Nice idea though.
From first look i understood that the shoes was smuggled in the crate...
After Reading the line .. Got It.
Nice.
Could go both ways.
It gets the message across.
isnt "shock absorption" a bit different from this?? this just makes it seem like they're really "soft" shoes to be... shock absorption in the shoes would be focussing on the sole... ah maybe i'm being too petty now...
then again... what do i know?
when i saw this i think in first place: hey i have see that before. then , i remember that that i saw was an TV spot of adidas Clima-cool i think, that spot shows two men packing a fish protected with the shoes :P
very good ad. :P
miguelandréscortés / copy / O&M Colombia)
(miguelandréscortés / Graphic Creative / Y&R)
Not bad
[...] via adsoftheworld.com [...]
The vase is a contraband, right? Transfered through the border with consignment of shoes.
Am I the only one that read this differently? Figures... lol...
Before I read the headline, I made the connection of fine asian craft (vase) with a sweat shop (shoes)...
Of course I didn't understand where that was going, then upon reading the headline, the ad made sense.
Good Gracious Mother Theresa Peace be upon her! Smart girl!
I actually thought they smuggled the shoes by using it as the shock absorber for the ceramic. Boy oh boy. I did not realise they are simply making a point on a Chinese made shoes with good shock absorption. No more, no less. C'mon guys, let's move on.
good idea,
Nice, but Gives the wrong idea about how to use them (though it's overknown)
I thought it was about chinese fake bootleg shoes, til I read the copy.