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15 comments

justpassingby's picture
justpassingby
1368 pencils

slippery shoes that make you fall on your arse?

if Ivan didnt write ice rink on top i wouldnt have guessed AT ALL

ivan's picture
ivan

I think ice-rinks typically have those fences with little doors like you can see on this image.

Ivan Raszl, admin of AotW

addyhoch10's picture
addyhoch10
2592 pencils

i think it's quite clear. both the image and the idea behind it.
in ice skating the ice is slippery. in tennis the sand is slippery. with the right shoes you can overcome these adverse conditions.

spygroove's picture
spygroove
10 pencils

In tennis you often want to slide. I think that's the point.

The target group should be able to get the idea

Vibe's picture
Vibe
230 pencils

I think the Idea and the concept is soooo fucking wrong!! These people have no fucking idea what their selling!!

Skor's picture
Skor
208 pencils

if you think this is wrong, you know nothing about tennis... or Ice skating... or shoes !!

pixelbomb1's picture
pixelbomb1
2555 pencils

they're selling - not "their"

Sincerely,
Arnold Santillan
714-206-2459

wyai's picture
wyai
6 pencils

the idea is there, but the art direction is weaker than the previous one (scaling the concrete with the shoe). i think the connection would be stronger, if they'd incorporated a player sliding towards the net for a drop shot. maybe have a few hockey players watching the match at the sidelines, so ppl could understand that it's a hockey rink.

astromax's picture
astromax
10 pencils

i don't agree... i think the concept and the realization is right this way!! ther's nothing else to say or to show. i'm a tennis player, and it catchs my attemption without any misunderstanding. If you show hockey players or something like that you definetely loose the strenght of an image self explaining. This is a good job, i think!

ming the merciless's picture
ming the merciless
190 pencils

I missed the title and had absolutely no idea what was going on. Now that I know it's an ice rink I get it. For me the line could do more to help the idea.

Do people playing on clay compare it to ice? We don't have clay courts down under.

Skor's picture
Skor
208 pencils

I wouldnt compare it to ice.. but it kinda does feel the same way...

except on a court, the sliding and skidding is 90% voluntary... good shoes only give you the stability
after the skid...

slim's picture
slim
1047 pencils

Simple, nice. To those who don't know, the trick to playing on clay court is the ability to slide. Once you know that, and can tell that it's an ice skating rink, then everything should fall into place.

sold's picture
sold
3219 pencils

no no no no no.
maybe if the "ice-ring" has the color of a real ice-ring, even with this lines of a tennis-square...
i don't know... maybe this idea just wrong anyway...

panasit's picture
panasit
687 pencils

Even if there is a great idea hidden in this ad somewhere, it's being hidden way too deep and no one is going to bother trying to find it.

-Tung
--good idea is enemy of great idea

panasit's picture
panasit
687 pencils

Even if there is a great idea hidden in this ad somewhere, it's being hidden way too deep and no one is going to bother trying to find it.

-Tung
--good idea is enemy of great idea

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