Artengo tennis shoes: Ice Rink
671C shoes. The art of clay court sliding. Artengo
Agency : Young & Rubicam, France
Creative Director : Hervé Riffault
Art Director : Guillaume Auboyneau
Copywriter : Pierre-Philippe Sardon
Photographer : Yann Le Pape
15 comments
slippery shoes that make you fall on your arse?
if Ivan didnt write ice rink on top i wouldnt have guessed AT ALL
I think ice-rinks typically have those fences with little doors like you can see on this image.
Ivan Raszl, admin of AotW
i think it's quite clear. both the image and the idea behind it.
in ice skating the ice is slippery. in tennis the sand is slippery. with the right shoes you can overcome these adverse conditions.
In tennis you often want to slide. I think that's the point.
The target group should be able to get the idea
I think the Idea and the concept is soooo fucking wrong!! These people have no fucking idea what their selling!!
if you think this is wrong, you know nothing about tennis... or Ice skating... or shoes !!
they're selling - not "their"
Sincerely,
Arnold Santillan
714-206-2459
the idea is there, but the art direction is weaker than the previous one (scaling the concrete with the shoe). i think the connection would be stronger, if they'd incorporated a player sliding towards the net for a drop shot. maybe have a few hockey players watching the match at the sidelines, so ppl could understand that it's a hockey rink.
i don't agree... i think the concept and the realization is right this way!! ther's nothing else to say or to show. i'm a tennis player, and it catchs my attemption without any misunderstanding. If you show hockey players or something like that you definetely loose the strenght of an image self explaining. This is a good job, i think!
I missed the title and had absolutely no idea what was going on. Now that I know it's an ice rink I get it. For me the line could do more to help the idea.
Do people playing on clay compare it to ice? We don't have clay courts down under.
I wouldnt compare it to ice.. but it kinda does feel the same way...
except on a court, the sliding and skidding is 90% voluntary... good shoes only give you the stability
after the skid...
Simple, nice. To those who don't know, the trick to playing on clay court is the ability to slide. Once you know that, and can tell that it's an ice skating rink, then everything should fall into place.
no no no no no.
maybe if the "ice-ring" has the color of a real ice-ring, even with this lines of a tennis-square...
i don't know... maybe this idea just wrong anyway...
Even if there is a great idea hidden in this ad somewhere, it's being hidden way too deep and no one is going to bother trying to find it.
Even if there is a great idea hidden in this ad somewhere, it's being hidden way too deep and no one is going to bother trying to find it.