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Art / Piano

Published/Aired: 
April 2006
4017
Description: 

The aim of this campaign is to announce Volkswagen as a founding partner to Esplanade, Singapore's premier arts centre. An evolution of the previous year's campaign, these ads draw a parallel between the passion of artists towards their craft and that of Volkswagen towards its engineering (Piano, conductor Abstract painting).

Credit: Fallon, Singapore; AD: David Seah; Writer: Craig Howie

Founding esplanade partner

Comments (5)

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pandashekki's picture
pandashekki
Activity Score 50
koraysa's picture
koraysa
Activity Score 77
jonft's picture
jonft
Activity Score 264

Very bad art direction, probably done by a student...

Wordnerd's picture
Wordnerd
Activity Score 6692

i also dont think it's bad. i'm not getting why there is that blurring effekt, but its a nice way to show a mechanic doing his work with passion. it whould be cool if the background was a real workshop, that looks like an opera using such spotlights.

Black.Rainbow.'s picture
Black.Rainbow.
Activity Score 162

at least i like it!

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