Art Directors Club Ukraine: Mother, 6

Sorry, we are not your mother.
So think twice before submitting to ADC*UA

Advertising Agency: Leo Burnett Ukraine
Creative Directors: Andrey Copots, Claus-Steffen Braun
Art Director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Photographer: Pasha Vrzhesch
Agency Producer: Katya Duda
Production: Limelite studio
Producers: Alik Zurashvili, Vladimir Yatsenko

34 comments

Guest's picture
Guest

well done!

Guest's picture
Guest

very good

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Damn, I love it. How to say 'prepare for harsh critique' ;-)

morse's picture
morse
16530 pencils

Great campaign. Good job. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Greate! I like it

shahidali's picture
shahidali
4069 pencils

Excellent! Too Goooooooooood. Running short of superlative words :-)

shahid

Guest's picture
Guest

Fun!))

CuriousPencil's picture
CuriousPencil
4227 pencils

Obviously they don't bother with a copywriter: "SUBMITING" with one T????

MuaaHaa haa,

No.

thedesignaddict's picture
thedesignaddict
5415 pencils

What a shame.

I really like the campaign, but that's a ringer of an error.

CuriousPencil's picture
CuriousPencil
4227 pencils

Though if they're quick they could do a follow-up, highlighting the mistake, saying "copywriters can come too", and then pretend that's what they meant all along. Shame to waste what's ostensibly a lovely campaign.

CuriousPencil's picture
CuriousPencil
4227 pencils

Or, as they've done, they can fix their spelling mistake and thank me for pointing it out. Good work guys, and congratulations on your campaign. Have changed my rating to where it should be.

hakabuck87's picture
hakabuck87
12 pencils

Love it. Hot momma's too.

velle's picture
velle
1550 pencils

Are these the real judges? If they are, I would roll on the floor and die laughing. and then id die again.
of course theyre not real - fancy all the judges giving you their time in the world, getting dressed up and posing sportingly for you :P

Guest's picture
Guest

yes, they all are real!

velle's picture
velle
1550 pencils

:O

they're real sports, too!

royschellekens's picture
royschellekens
390 pencils

Love it! And my mother would also if my name was in the credit list! ;-)

http://twitter.com/royschellekens

Hate advertising? Make better ads.

CuriousPencil's picture
CuriousPencil
4227 pencils

How exactly does this relate to the Art Directors Club advert above? I'm pretty sure if you mailed your campaign to the webmaster of this site he'd post it if it met the standards. I'm guessing your link will just get a bit lost in the comments on the ADC ad, plus it's a bit rude to threadjack to your own work, if I might say so. Also, why not register so your comments don't get lost in the fog of 'Guest' hereabouts?

Guest's picture
Guest

L.O.V.E

Guest's picture
Guest

Not sure I'm happy with the way they have changed the weight of my font or how it's kerned. This is how it should look:

http://www.duncanrogersdesign.com/fonts/font5.html

http://www.type.co.uk/a_to_z/id/38992

Guest's picture
Guest

I shouldn't be so negative though, it's really nice to see that it's being used. I never though I would see it in an ad!

Guest's picture
Guest

I like the type. It really reinforces the message.

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

lol

RG's picture
RG
184 pencils

Eureca!

RG

Guest's picture
Guest

If they're not real judges I just think they did too many of them.

Guest's picture
Guest

They are all real judges.

Guest's picture
Guest

They're all real

Guest's picture
Guest

Well done.

Guest's picture
Guest

Very good, mum.

Cheerriiee's picture
Cheerriiee
952 pencils

haha im glad..
Good one!

Guest's picture
Guest

beautiful!

Guest's picture
Guest

FANTASTIC! That's what wonderful with the creative mind :-)

piratasolar's picture
piratasolar
149 pencils

Muuuuuy buena!!

whyrtt's picture
whyrtt
17 pencils

恩~,很贤惠

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