Art Directors Club Ukraine: Mother, 2

Sorry, we are not your mother.
So think twice before submitting to ADC*UA

Advertising Agency: Leo Burnett Ukraine
Creative Directors: Andrey Copots, Claus-Steffen Braun
Art Director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Photographer: Pasha Vrzhesch
Agency Producer: Katya Duda
Production: Limelite studio
Producers: Alik Zurashvili, Vladimir Yatsenko

1 comment

BernbachOnRoids's picture
BernbachOnRoids
77 pencils

I COULD TAKE HIM! GIRLY-MAN, WITH HIS GIRLY-HAIR AND HIS GIRLY-DRESS.

But that aside. How can one not help but give a little smile and a chuckle. I've been trying to convince clients for as long as I can remember to have a man dressed as a women in there ads. BUT NO!!!! THEY ALWAYS NOW BEST!

But as USUAL! I have the last laugh. This is a fine example of a creative visual and a creative idea and a creative insight working together to get a man dressed up as a women on a page. Throw in some new and very cool window dressing's/art direction and some font that I have never seen before..... you have a winning formula. I mean look at it! The font actually looks like it's got some knitted loops in it! Some granny mothery loops. AND of-cause being Leo Burnett it's got the classic lazuer archive desaturation effect to round it off. I TAKE OUT SATURATION ALL THE TIME! IT DOESN"T STAND A CHANCE AGAINST ME, SNAP IT LIKE A TWIG!!

Hmmm......I wonder if they will be entering these ads into the awards?

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments