Art Directors Club Ukraine: Mother, 1

Sorry, we are not your mother.
So think twice before submitting to ADC*UA

Advertising Agency: Leo Burnett Ukraine
Creative Directors: Andrey Copots, Claus-Steffen Braun
Art Director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Photographer: Pasha Vrzhesch
Agency Producer: Katya Duda
Production: Limelite studio
Producers: Alik Zurashvili, Vladimir Yatsenko

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8 comments

Guest's picture
Guest

can't understand, could any one explain

Guest's picture
Guest

Nothing to explain in fact. They explain that they won't help you like your mother would.

Nothing homophobic but this is not a campaign pleasant to see.

Billoughsby's picture
Billoughsby
5091 pencils

Glad to. This cross-dressing poseur hopes to land a suitably masculine intern on his casting couch before the guys in these other ads do. They have a bet. Hope this helps.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

What? This doesn't make any sense.

Guest's picture
Guest

I'm pretty sure they're just saying that they're not going to praise your work and tell you how great they are (as your mother would). They are going to be critical and honest. It's a fairly straightforward campaign.

Billoughsby's picture
Billoughsby
5091 pencils

"I'm pretty sure they're just saying that they're not going to praise your work and tell you how great they are (as your mother would). They are going to be critical and honest. It's a fairly straightforward campaign."

-- Correct! I don't know how this could have confused anyone.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ad shark's picture
ad shark
174 pencils

Nice idea, nice insight.
Our moms always say our work -and everything else in ours lives- is great.
Not here.

If this was the D&AD and the guys in the pictures were Tutssel, Droga and Cabral, I'm sure it could win something.
Cheers!

Cheerriiee's picture
Cheerriiee
952 pencils

I just love this campaign, they made my day.

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